This week another phase of my life is coming to an end. I submitted the Capstone Project Report, the last assignment of the MBA. Myself, Eoin, Emrecan, and Cathal were the first team in the class to submit the report. We did our project with a start-up company called Mobstats. The company provides an artificial intelligence (AI) solution for sport clubs to increase fan engagement. Our project was to develop the company’s business plan, particularly focused on market and competitor analysis, marketing and sales plan, pricing guidance, risk assessment, and financial projections.
The Capstone Project is a unique opportunity to put in practice all the learning from the MBA in a real business environment. Especially for students pursuing a career in consulting, the experience reflects what they would face when dealing with clients, from setting the scope of the project through the engagement letter, to delivering the final product using different frameworks. The diverse background of my team combined with the experience we had in the international consulting trip to Iceland surely maximized the learning from the Capstone Project.
Now that we are ready to go back to the real world, a new phase begins. New expectations, challenges, and goals are now being set by each colleague in the MBA class. Some colleagues have already accepted a job offer, others are still doing interviews, some are starting their own business, others will travel the world before returning to the world of business, and a few will continue their student journey. Regardless of the situation, we all share the same sense of accomplishment from successfully finishing the MBA.
An important stepping stone was achieved, but we all know that our journey does not end here. New challenges will involve as much effort as required in the MBA. Everything we learned throughout the MBA will help us to succeed in the next stages of our career. However, we need to be aware that our learning process does not end with the three letters on our CV. We all need to be open to continue to learn as the world continues to change.
Marcelo Cardozo de Mello Boccuzzi FT MBA 2017/18