Joe and Ciara O’Loughlin, father and daughter, are both alumni of the Smurfit MBA programme. They recently attended a lunch to mark the launch of the 50th anniversary of our programme of which Joe was in the first graduating class and Ciara was in the most recent.
I took the UCD Smurfit EMBA from 2010 to 2012 and this is a short piece about how the time-juggling demands that the course places on people were a great help in getting my published book over the line this year.
Just as a brief background to how I came to be published. I had started writing ‘Incitement’ ( see http://www.davidgrahambooks.com/incitement/ ) around the time our second child arrived. I’d finished the book, submitted it to what I thought were likely agents, got serially rejected and then pretty much tore the book apart and rewrote 75% of it. The problem was I never got around to resubmitting it between work, family and starting the MBA. Then one day driving to work, I was listening to The John Murray Show on RTE 1, Ireland’s national radio station. A piece came on asking whether you’d ever written a book that hadn’t been published. The competition was being run in conjunction with The RTE Guide and the prize was a publishing package. When I got to the office, I thought about it for a while, decided ‘why not’ and submitted the book with no expectation whatsoever.
A couple of months later, I received a phone call saying I’d made a shortlist of five from over 500 entries. I still didn’t feel I’d go further in the competition but was pleased with that. Then in August, the five finalists were invited to go on air while two of the three judges discussed the books and announced the winner. To my surprise I won and, just like that, my book was going to be published. Well, not quite, there was quite a bit of work to be done between edits, cover design and preparing to promote the book.
I’m married with two young boys and run a small business, so finding the time to get the multiple edits and other pieces done was going to be a challenge. Luckily, though, the MBA had been great preparation for this. When originally considering taking the course, my wife and myself had both looked at our routines because we knew it would mean a commitment from both of us. An added complication was moving house and having the new house extended and renovated during the same time period. We cut away a lot of the extraneous stuff and really prioritized things like time with the kids, there were easy sacrifices like TV and some others that weren’t so easy and, at times, eight hours of sleep was a luxury foregone. Thing is, though, it was manageable; at times it got a little stressful but all of the work got done. So, when it came time to do the book work, what might have seemed otherwise difficult with a temptation to compromise on quality, ended up being quite doable. We just looked at it like a two month resumption of the MBA.
Funnily, the MBA helped in one other way. The book deals with a conflict between two global drug cartels which unbeknownst to the protagonists
has been incited by third-parties. Part of the story deals with the issues of drug shortages, what impact they would have on demand and pricing and the possible societal impact. During the rewrites, I was able to subtly change some of these passages to have a firmer economic footing. Saying this, I should provide a disclaimer to my economics and finance lecturers, none of them ever lectured on the supply-and-demand dynamics of the international drug trade and any flaws that remain are solely mine.
The hope with the book now is that people will check it out and spread the word amongst their family and friends. To read a little about some of the books I would recommend and that have influenced my writing you can see some blog pieces at http://www.davidgrahambooks.com/category/blog/
Dave Graham,
EMBA 2012.
After the rush of adrenaline while on the UCD Smurfit MBA, Playing Grownup (my post MBA start-up), and the UCD Smurfit Student of the Year award, it was difficult to switch into job hunting mode. I made all the rookie mistakes starting out- applying for random jobs online, sitting in front of a computer rather than actively networking. Fortunately the wisdom of the UCD MBA and Brian’s preaching on networking allowed the light bulb to go off thinking back to his tennis swing analogy and doing something you love hitting that sweet spot on the racket and swinging without thinking all led me in a better direction.
First, I reached out to a local non-profit called DurhamCares to help them with a project interviewing businesses and using readings from the MBA to help them create a framework. This started to get me in front of local business leaders and build up a local reference from the non-profit who actually got me an interview with a local company that I declined because I had another offer from CrossComm. I went from getting no responses to multiple offers all starting from this decision to get involved in a cause that I loved and could add value so that started the momentum.
I learned about CrossComm through Amy, my better half, who did some part time book-keeping for them and before I knew it I received a job description for a Chief Business Development Officer position for this small mobile app development company. The reason I think this will be of interest to the current class is that instead of creating a standard cover letter I submitted a 100 Day Plan. It impressed the CEO enough to hire me and made me more confident it would be the right fit having taken the extra time to present my ideas for the role and what I would try to accomplish in my first three months. And to wrap the story up with a bow – my first marketing sponsorship was with DurhamCares non-profit in a campaign they are doing locally so getting involved and taking action is really the key!
Justin Thomas, FT MBA 2012.
In his career development workshop Brian Marrinan explained it’s more effective to talk to someone you know than to send your CV to someone you don’t know. This made me reconnect with a Dutch company I’d done an internship with as an undergrad. I didn’t want to move back to the Netherlands and was keen to leverage the MBA. I mentioned this upfront and added ‘but I’m interested in something suitable in Dubai’. I have no idea why I said ‘Dubai’, but it turned out they were looking for someone with my profile in the UAE. Brian helped me prepare for the interview; Stephen Boyle gave me valuable negotiation tips and with Prof Damien McLoughlin’s advice in mind (change jobs during the MBA) I accepted the offer.
Robert Burgers (EMBA, City Centre, 2010)
My biggest fear while doing my MBA was not getting a job after the completion of the course. I heard the word “networking” several times, but didn’t believe in its power until I benefited from it. When my fiancé had a job interview in Dubai I decided to go with him to make some contacts myself. Simon Teevan, an MBA colleague and friend also searching for a job in the UAE, mentioned Robert Burgers, a principal consultant with DNV GL, who also did an MBA. I contacted Robert and we went for lunch to discuss career possibilities in the energy sector in Dubai. During the conversation we both talked about how interesting the MBA programme was and how it changed our thinking and ways of working. A few weeks later I was called for an interview and offered a job. I met only one person in Dubai and this person helped me to get a job. Some people call this destiny; I call it “networking”!
Elisa Cataldo (FTMBA, 2012-2013)
The June 2013 Business eConnect magazine (official e-zine for UCD Business Alumni) features one of the FT MBA ’12 students…
In Profile: Dave Byrne FT MBA ’12
Taking a year out to do a full-time MBA helped fill in the gaps in Dave Byrne’s (MBA 12) business knowledge and gave him the space to come up with the idea for and set up his online music technology company Buzzoo. For Byrne, the company – a social music service for bars and retailers that play background music – is the perfect combination of his dual interests in technology and business.
Byrne’s primary degree was a bachelor of science in computer applications in DCU, which he graduated from in 2001. “That really sparked an interest in technology for me,” he says. “Ireland had become a major player in IT so it was an exciting degree to be studying at the time.”
After graduating, he joined PricewaterhouseCoopers (PwC) as a management consultant. “It sounded like it would be an interesting job and the graduate induction programme involved a three-month training programme in Florida. It was a fantastic experience and a great way to kick off my career in consulting.”
He spent two years with PwC, before the consulting arm was bought out by IBM. After two years with IBM, he moved on to Accenture for the next six years. “I had the opportunity to work with some really talented people over the years and to learn a huge amount from them,” he says. “I saw consulting as ideal for my early career because it allowed me to work across a vast array of projects in a variety of roles. Every project started as a bit of a trial by fire but you quickly adapt. I always viewed them as very good learning opportunities and the constant challenge and change kept the work very interesting.
“Consulting really teaches you to figure out how things currently work and how they can be improved. That’s the basis of most of the projects. The work brought me to some interesting locations like Arizona and South Africa.
“Consulting can be pretty demanding so I took a six-month career break in 2008 to travel around the world with my wife. It was a once in a lifetime experience and really helped to recharge the batteries.”
While technology consulting offered a good mix of technology and business, he felt there was a lot he still needed to learn. “I’d always wanted to do an MBA to fill in the gaps in my business knowledge, to learn about things like strategy, marketing, accounting and entrepreneurship. The MBA at UCD Smurfit has a great reputation so I was thrilled to get a chance to do it. I guess it was a difficult decision to leave a very good job at a very good company but I’m glad I did.”
That decision was helped by the fact that he was awarded a full scholarship. “I was on the fence up until then. I decided to go for the full-time programme to really throw myself into it and get the most out of it.”
He describes the experience of taking a year out to go back to college after 10 years of working as refreshing. “It opened up a lot of opportunity outside of what I’d done previously. I think the MBA really helps you to think about business at a higher level, to think more strategically and have more of a commercial focus. It’s a great way to look at opportunities outside the area you have worked in to date and maybe to bridge into a different career in a different area. As a learning experience, I would say it’s second to none and I think anyone in a professional career is really lucky if they can get the chance to do an MBA.
He came into the programme without definite plans around his future direction. “I was quite open. I knew that as part of the MBA I needed to spend the year exploring the opportunities and trying to figure out what it was I was going to do afterwards.
“I’ve always felt I like to work with business and technology, which is quite a broad scope so I was looking for something that would marry those two together.”
Beginning Buzzoo
The idea for Buzzoo came to him during the year. “One day we were in a bar complaining about the music that was playing in the background. I noticed that we had our smartphones on the table in front of us and suddenly wondered if we could solve this problem with our smartphones.”
The solution itself is aimed at any business that plays background music, including bars, restaurants and retail. “It enables everyone on the premises to control the music by using their smartphone,” says Byrne. “It’s like moving the jukebox onto the smartphone so that the crowd becomes the DJ. You can vote up the tracks you like and vote down the ones you don’t like.” The product as it is now includes an admin application that allows venues to schedule and play music from any location, while a smartphone app allows visitors to influence the playlist.
Byrne asked two of his fellow MBA classmates to come on board and, as part of the entrepreneurship module, the three developed a business plan which ended up winning the UCD business plan competition for 2012.
Byrne says that new job opportunities that came up during the course of the year made it a tough decision to launch the start-up after the MBA. “It was a bit of a risky decision, but the challenge and the excitement of it was too much to resist,” he says.
After graduation, Buzzoo was accepted onto the National Research Centre Launchpad Accelerator programme. “The programme provides investment and mentorship to help early stage digital technology companies to get their business off the ground. They’ve a top team of mentors and you’re surrounded by likeminded people going through the same process.”
Over the last year, Buzzoo has also received EnterpriseIreland support and been accepted onto and completed the Irish Times Fusion programme. In January 2013, it was selected as a finalist in the Best Irish Startup category at the Europa Awards. Most recently, the company won bronze in the Food & Drink Entrepreneurial Startup of the Year category at the Startup Awards 2013.
“We’ve built out a really solid team,” says Byrne. “We’ve built the minimum viable product and we have some great partners and customers lined up.”
Alpha-testing has now been carried out in a couple of bars in Dublin and a commercial launch is planned in the next couple of months. “We’re looking at Ireland as a bit of a testbed and the hope is that we can go to a couple of key reference sites in Ireland and then start looking at overseas markets. We’re working with a big drinks company on a proposal that would see a fully branded version for one of their products rolled out in 10 bars on a pilot. So we have the ability to offer a fully branded version of the application as well.”
Future developments of the product may include integrating video, he adds.
Outside influences
Byrne says that learning has always been a key driver for him and that he has learned the most from the people he has worked with. “My family is also a big influence on me. I’ve a great wife and I’ve two fantastic girls and they’re very important to me. Between my family and some of the guys I’ve worked with, they would be the key influences rather than a public celebrity.”
His advice for anyone considering starting a business is not to be afraid of taking risks and to give new things a shot. “If you fail, it’s no big deal. You’ll still learn from it. Sometimes the things that scare you the most are the things that are most worth doing.
“With regard to starting a new business, the first thing to do would be to talk to lots of potential customers and sketch out a one-page overview of the business using a business model canvas. Get advice from people in the know, figure out what gaps you have, build a strong team and go for it.
“I think it’s important to be as lean as possible so you can give yourself as long a runway as possible. And I think you need to experiment and be prepared to pivot the business as required.
“I’ve no idea what the future will bring but that keeps things interesting I guess. As long as I’m doing something that has a focus on business and technology I’ll be happy.”
FT MBA 2011 alumn, Brandon Chatreau and Canadian start-up Dashbook which just graduated from from Montreal accelerator FounderFuel is featured today on Venture Beat – Congratulations Brandon!!
MONTREAL — What if you could take Flipboard, Pulse, or Google Now and platformize it?
That’s exactly the question Dashbook, a 12-week-old startup graduating today from Montreal accelerator FounderFuel recently asked. Very recently, apparently.
“The world is bigger than Google now,” co-founder Brandon Chatreau told me this morning. “And it’s more open.”
The premise behind apps like Flipboard and Pulse is aggregation of all the information you care about from social sites and media, and presentation in a beautiful, integrated app. Google Now takes a similar concept — bringing key information together — and takes a more task and local-oriented tack, bring you weather, appointments, news, and traffic information.
One such person is FT MBA 2010 Alumni and social entrepreneur John McInroy. Always in good spirits and with a ton of energy and enthusiasm, he launched I Wear Red Sock on Fridays during the FT MBA (and blogged about it here).
At the moment, John is now halfway on a 1600+ km cycle trip and a marathon, his most recent initiative…
” This 10 day cycle from Cape Town to Pietermaritzburg to run the Comrades Marathon on day 11 is a journey of the heart inspired by the life of Phil Masterton-Smith who in 1933 couldn’t afford the train fare from Cape Town to Pietermaritzburg so he cycled up instead and finished 10th in the race. He died in World War Two in 1942. His nickname was “Unogwaja” meaning hare in Zulu and his legacy lives on in the Unogwaja Challenge. Wherever you go, go with your heart “
To follow John and the team on their journey go to http://www.unogwajachallenge.com
– Rikke Budolfsen, FT MBA Programme Manager
I’ve been meaning to write this post for ages.
When I was in the middle of my MBA last year in Smurfit, there were some fellow students who viewed networking as a dirty word, something that makes you uncomfortable, an activity that is all about using other people to get what you want or to get ahead in some way. This is not networking. Yes, networking is about self-promotion and trying to get ahead but it is about so much more. Networking is meeting new people, hearing their stories, exchanging information and ideas. When you are a student this exchange is somewhat unbalanced because as a student you do not have as much to exchange. But guess what, the people you are talking to were also in your shoes at the start of their careers. And another truth is most that people want to help, to pay forward the help and advice they received at the start of their journeys.
Personally I love networking. The reason is simple, I love talking, telling stories and I love meeting new people. I also happen to be trying to sell the MBA World Trophy to everyone who will listen. There’s nothing wrong with finding out who is going to be attending a function and thinking about what you would like to talk to them about. Doing this is showing that you respect other people’s time and understand that their time is valuable and they probably don’t want to be stuck talking to me for any length of time. Fundamentally networking is just an extension of selling. One of our speakers at the MBA World Trophy, Vivek Wadhwa wrote a fantastic article about the importance of networking that is well worth reading. If you are a student you should remember that no matter what job or situation you find yourself in you need to put forward the best version of you at all times.
In another life I was a TV producer and my first boss in TV gave me great advice, when you arrive in someone’s house with a film crew you have a responsibility to ensure that you are remembered for the right reasons. Having a TV crew in your house is a highlight for the vast majority of ordinary people. So no matter what is going on in your own life, no matter how terrible you feel, you have to make sure you leave a positive impression. This has stuck with me and is something I try to achieve no matter where I go. I’m not always successful at it. The same thing applies to networking. Another important thing to mention is the power of LinkedIn. This is an awesome networking tool. Personally I believe you should always include a personal message when sending someone an invitation to join your network.
Finally, and I’m not biased when I tell you that this year’s MBA World Trophy and StartUp Dublin will be like networking heaven. So if you are interested in the lineup please join us. We would love to meet you.
Here’s a list of my networking do’s and don’ts
– Stephen Smith, MBA World Trophy team and FT MBA 2012
Red: the MBA World Trophy Competition and the StartUp Dublin Innovation Conference takes place in Dublin 16-18 May 2013.
Last Autumn we covered the success of MBA Alumn Cathal Brady. Here’s another win for Cathal…
“A break-through contract for Dublin start-up Ultan Technologies will see the company work with the Sustainable Energy Authority of Ireland to help public authorities around the country manage their energy use.
Ultan’s founder, Cathal Brady (MBA 2004), valued the three-year deal at €300,000 or more to supply a version of the web based technology it has developed to monitor and manage utility devices and sensors,.
“This is huge for us” he said. “It has been in the pipeline for a number of months now and we have just signed the contract in the last few weeks. It is a three year contract with the probability of it being renewed. Over time, it could be worth maybe €300,000 to €400,000. It is going to open up bigger customers to us. We sell to a lot of water companies in Ireland, but this is a different type of market and it is a great validation of the platform and the company.”
A software developer by trade, Brady established Ultan Technologies in early 2011 in Dublin’s Docklands Innovation Park. The idea behind the company’s web-based software is to allow utility companies to bill and manage their customers more easily and efficiently. “We develop products that work with any device, meter or sensor to take readings from them and put them up on the cloud, allowing people to monitor usage, set alerts or manage the device, report on the various readings and compare them to historical or external readings,” said Brady.
The software can be used by energy, water and gas providers. “We can take in readings from meters and generate bills, but the software could also be used by other device manufacturers ,” said Brady. “For example, you might have a guy making devices to monitor diesel tanks or bins to see when they’re full. They can monitor their device to be uploaded on to the web and to manage them and control them from there.”
Ultan Technologies employs four people in Dublin and eight sub-contractors in Ukraine. Brady said the company was preparing to ramp up sales to the British and US markets in the coming months and would create ten further jobs in Dublin this year and next. A graduate of the UCD Michael Smurfit Graduate Business School, Brady recently scooped the Association of MBA’s 2012 Entrepreneurial Venture Award. Ultan Technologies also topped the best investment proposal category at last year’s Bolton Trust Docklands Innovation Park Awards.“
Source: www.smurfitschool.ie
– Michael McDonnell
I have recently started a job with a small company called one2edit . We are using the methods described by Personal Kanban, and the tools at LeankitKanban.com in order to organise our tasks and time. It is part of the “agile” workflow used by so many software organisations.I am finding it to be incredibly useful on many levels.
For starters, a core concept of Kanban is that there should be “information radiators”, meaning that there should be an easy way to see what is going on at any moment, without the need to go digging for any information. A Kanban board will do this by default. At a glance, it is possible to see what a person is doing at any time, what is on hold, why it is on hold, what still needs to be done, and what is important. Yes, a Kanban board can look quite full of sticky notes, but the organisation of those notes has meaning, which users can interpret quickly and easily. As a user, I can use this radiation of information to show both my co-workers and my bosses exactly what it is that I’m doing at any given point. It also allows them to check if the next item they wish to add to my “to-do list” is more or less important than what I am working on right now. If it is less important, then they will not mind if I don’t get working on it right away. In other words, it makes it far easier for me to say, “I have to put that on hold right now, but I will get to it” because they see that I have a system in place – a system that will allow me to tackle every task without forgetting any.
This concept is, to quote Jim and Tonianne’s (very informative and well-written) book, “limiting your work in progress” (WIP). This limitation of the number of tasks that one is working on at any given moment is critical to working effectively. John Medina’s book, “Brain Rules”, also mentions how the human brain physically cannot multitask effectively. Multitasking is an inherently inefficient way of working. Kanban seeks to rectify this by allowing a person to concentrate on fewer tasks at a time, unlike the “to-do list”, which just throws every task into the “doing” pile at once. The Kanban board then allows all others to see what is one one’s plate at any time, demonstrating that one is not slacking off.
Beyond this information radiation, it is both mentally and physically satisfying to see one’s tasks go from the backlog, to “ready”, to “in process” and then to “done”. Each time a task is moved to “done”, the brain releases a bit of reward, which is motivation for doing more. Furthermore, even the number of tasks doesn’t seem so overwhelming when there’s a system in place and one can see the tasks getting done.
Finally, as a recent MBA graduate who was job-hunting for a few months, every interview I did asked about previous achievements. A CV should also have these achievements listed in order to attract employers. In other words, I should have been taking note of all my measurable achievements over my working life in order to use them in the future. Moreover, it is vital when filling out an annual review form to have a list one’s achievements for the year.
Kanban can help with this.
Everything in the “done” column of a Kanban board is something that can be pointed to along with the phrase, “I did this”. It is not necessary for one to create a special document and remember to update it regularly, if the collation of completed tasks is already part of one’s daily process. Of course, some of the tasks will be small and not relevant or worth mentioning on a CV. But even these small tasks usually serve as reminders of the larger project upon which we worked.
This is also a reason why I am using an online tool for my Kanban board alongside my office whiteboard – I won’t have to trawl through physical post-it notes in order to see my achievements.
– Jamie O’Connell, FT MBA 2010-11
