Nearing Half Time

ruary-martin-pic-1Having only had time to take a week off after finishing work any delusions I had of easing myself back into full time education were shattered within the first few minutes of MBA Foundation week with our first Performance Driven Marketing lecture. To be honest there has been little let up over the last two and half months.

We have had the same group for assignments for the first semester and had our final group presentation recently. The five of us led the rest of the class in a discussion around the difficulties of adaptive leadership within an organisation. Any fear I may have had of presenting has long since disappeared thanks to the sheer volume of presentations we have made. It’s difficult to overstate how our group (2 Indians, 1 Filipino and 2 Irish) have bonded over the last 12 weeks as we spent what seemed like weeks in the syndicate rooms completing seemingly never ending assignments. A brief move to the library ended when we realised there was no eating or drinking allowed. We have now returned to the MBA suite for assignment preparation where we can safely sample exotic pastries in the name of broadening our international experience.  Sadly, we’re still waiting on that Indian beer.

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Although it sometimes feels like I have been at Smurfit for years it’s still hard to believe next week is the end of lectures for the first semester. This week we had our last lectures in both Performance Driven Marketing and Leadership & Organisational Behaviour and have our last Competitive Strategy case to prepare. The background reading for the case includes an interesting you tube video on “the Lego Story” which my 10-year-old son very much enjoyed, although he was less impressed with the standard of their board game offering. “It’s just Ludo Dad”. Perhaps I should have sought his insight on previous case studies !

One of the most attractive elements of the Smurfit MBA for me was the emphasis on personal development and as part of this we have been editing, re editing (and re editing again) our CV’s for the upcoming Class of 2018 MBA CV book. Enormous credit must go to Conor for the remarkable perseverance and patience he showed in pushing this over the line.

As I look back and reflect on the last few months it’s been an incredibly rewarding experience to date. The widely differing cultural and professional backgrounds within the full-time MBA class have certainly broadened all our outlooks on life. Now just the small matter of three exams to get out of the way before we enjoy the Christmas and get to briefly re charge the batteries before we enter the second semester.

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Ruary Martin, Full-Time MBA 2017-2018

Ireland – Realising the Potential

The CV book launch event, “Ireland – Realising the Potential,” was a beautiful evening that provided an opportunity to meet alumni and expand networks to people from varied companies. The evening was prepared far in advance by student representatives and the MBA Careers team, who contacted and invited many companies to attend. This was a special time for MBA students on the full-time and executive programmes to get together and meet guests from prestigious companies.

The evening began with a cocktail hour before welcoming two Smurfit MBA alumni speakers, Julie O’Neill and Fintan Slye, who gave accounts of their professional life leading up to becoming senior leaders in the pharmaceutical and energy sectors. By listening to them, we realized the extent of the opportunities available after an MBA. The speakers provided strong messages about passion, independence of thinking, and finding courage in his/her convictions, which are the characteristics of a leader who unites people in business. These human values ​​derive business as well as innovation, entrepreneurship, performance, incentive, investment and infrastructure development.

Listening to them, we found there are a number of routes available to each of us.
The evening continued with Dean Ciaran O’hogartaigh providing a strong message to keep, maintain and build this special link with other students who are future alumni, with the school and companies.

The evening ended with the distribution of the 2014 CV Book, the resume synthesis of the Smurfit Business School’s MBA cohort which celebrates its 50th anniversary this year.

Everyone met afterword around a friendly nightcap.

As the Dean said: “Stay connected, Stay plugged in.”


Erwan Le Pavec

Full-time MBA 2014

France