Unlearn with Naman

‘Do we know each other?’ read the title of the survey that I rolled out to the Full-Time MBA Class of 2021 at UCD Smurfit Business School. Surprisingly, ~80% of those who responded agreed that they have never had a conversation (at least once) with each one of their classmates! Blame it on COVID, due to which the cohort faced radical changes to the new way of education. With this came layers of challenges, one of which was the reduced depth in conversations. 

In an effort to lower the ~80% gap and increase engagement among colleagues, I decided to start ‘Unlearn with Naman’ video podcasts. Unlearn with Naman is a series of candid conversations with people from various backgrounds. In each episode, I unravel stories and interests to learn from people’s diverse experiences. It is a small initiative to help people from my class to get to know each other better.

Why did I decide to call it ‘Unlearn with Naman’? We all know the importance of learning but I firmly believe that unlearning plays an even bigger role in the life of an individual. Unlearning requires one to first question everything that they have assumed was ‘true’, in order to learn a new way of thinking and behaving.

Coupled with the decision to pursue an MBA, COVID-19 brought one of the biggest changes for people enrolled in a B-School. To embrace the new ways of viewing the world and to re-shape life, most of us had to adapt to new beliefs and welcome the change. To understand my classmates’ motivations to take on this challenge, I felt that the podcast should centre around ‘unlearning’.

Since the launch of my initiative, I have interviewed five profiles within the class. Below are the video features to date:

Conor Hyland: Young man with dark hair & beard, wearing headphones, smiling

Conor Hyland has over 10 years of work experience, most of which has been spent working in the Middle East (Dubai). He has worked with companies such as LinkedIn, Microsoft, and Enterprise Ireland, amongst many others.

Jasmine Westbrooks: Young woman with glasses and collarbone-length curly dark hair, smiling into the camera

Jasmine Westbrooks hails from Chicago and is currently pursuing an MBA at UCD Smurfit. She has over 7 years of experience working in Finance and has been associated with Fortune 500 companies such as Abbott Laboratories and Constellation Brands–which, by the way, is the largest beer import company in the US.

Sashwat Acharya: Young man with short dark hair, glasses, and close-cropped full beard, smiling at camera

Shashwat Acharya has over 7 years of experience during which he has worn many hats. He has worked at Mindtree Ltd, India’s leading IT and outsourcing company, and at ABInbev, the multinational drink and brewing giant. Shashwat also gone on to start his own company, Sababa Miteri, which is an eCommerce platform for maternity wear in India.

Nathan Jones: Young man with fluffy short hair, a full beard, and headphones smiles widely into the camera

Nathan Jones has 6 years of experience working in the US during which he was associated with the American Psychological Association at Capitol Hill. He has also worked with two fast-paced startups including a project management education company and a benefits administration company which has been recently acquired by CVS Health, the largest pharmacy services provider in the US. In addition to this, Nate is a licensed cosmetologist. When he is not occupied with the burdensome MBA, he can be found writing songs on Budgets!

Noreen Mahmoud: a young woman wearing a headscarf and necklace smiles into the camera

Noreen Mahmoud has over 7 years of experience in Architecture and Interior design. In her last role, she worked as a Senior Interior Architect with ECG Consultants, a legacy engineering consultancy firm in Egypt. Noreen’s work has been featured in an exhibition in Venice, Italy and she has also volunteered to help build a primary school in Kampala, Uganda.

It has been just under a month since I started interviewing my classmates. I had my fair share of scepticisms before starting the series. Why wouldn’t I? I had never been remotely associated with video podcasting. Four weeks later, my channel has garnered 600+ impressions and a watch time of over 28 hours. Not only has the experience been rewarding, but also it has given me the chance to bridge cultural gaps by getting to understand people’s experiences better.

Perhaps the biggest learning is that you will always be unsure – today or tomorrow. The best time to take a leap is now! So… what’s stopping you?

Naman Kumar, FTMBA Class of 2021

UCD Aspire Scholarship: Deadline 7 May

Now more than ever, Ireland needs creative business leaders. If you’re considering an MBA (or a Business Masters) but feel held back by your financial circumstances, one of the Aspire scholarships–which cover up to 50% of the cost of a master’s degree at Smurfit–could be right for you.

A door with the sign 'Lecture Theatre' and an arrow pointing down a long, well-lit hallway
Right this way to the next step in your career!

Since 2010, the impact of the Aspire Programme has been tremendous. Thanks to the donor’s generosity, many students have benefitted from financial support towards the cost of their tuition fees. Our Aspire graduates have excelled in their fields, and many have gone on to establish their own business ventures or are employed in leading companies such as Google, McKinsey, Citi, KPMG, PwC, Accenture, AIB, Paddy Power Betfair, Avolon, Microsoft, LinkedIn, and Facebook, among others.

You can find more information on the benefits of the scholarship in this video, and learn about application procedures here.

In Praise of Teamwork

I’ve had the pleasure of working with two fantastic teams over the course of two trimesters. These are not hierarchical teams but flat teams. I consider them co-operatives: no-one’s opinion is worth more than another, everyone’s voice is valued, and they are based on trust. 

A common view from a socially-distanced MBA

I’ve never worked on teams like these before. I’ve learned to keep my mouth shut (or try to), and listen. I’ve learned to relinquish control. I’ve learned that leadership involves identifying where you can have the most impact, where you can help the team, and pursuing that. It’s not about ego and it’s not about control. It’s about what actions you can take that will have the best outcome for the group. Often that involves stepping back, recognising others’ talents and capabilities, knowing they are greater than your own. It involves stepping forward into the gaps as you see them appear. It’s about helping, and taking the initiative, and playing your part. It involves asking for help, identifying your own failings and being open about them. Having the strength to do that builds trust and camaraderie.

It’s not that I’ve done all of the above–but I’ve observed others doing it, and I’ve been impressed. I appreciate it, and I’m grateful. I feel a depth of gratitude and loyalty to all I’ve worked with so far. Without a doubt, the experience of working with these teams, these people, is what will last longest from this MBA. That’s the transformative experience. Thinking back on this year, that’s what I will remember most. So thank you Jess, Naman, Nate, Caitlin, Sumit and Andrew! We’ve been through the trenches together. 

It’s been a challenging year. As I’ve considered it, in some respects it’s been about resilience. The MBA has developed this resilience, and a confidence to step into the unknown, to know it’s possible to reach out to those in the know, ask for help, and to learn. These are skills on their own and need to be developed. As such, I’ll leave the MBA ready for what comes next.

My desire to learn has grown over the course of the year. I’ve learned a little bit about everything in the MBA, and seen how it all ties back together to one whole. As such it’s been a fascinating journey and has inspired further thought. Learning has developed into a habit, one I wish to continue. It’s now a key focus in my search for my next role. I want it to be a learning one.

So with that in mind, to close, I’ll take the opportunity to say thank you to all my classmates, lecturers and coaches for the education. 

John O’Sullivan, FTMBA Class of 2021

MBA Information Webinar for International Students

Interested in moving to Dublin to earn Ireland’s top-ranked MBA? Based abroad, and not sure how that process would work for your situation? Mark your diary for 29 April at 3:00 p.m. Irish Summer Time, and come join UCD Smurfit Admissions and Careers managers, as well as a panel of current international MBA students, for the MBA Information Webinar for International Students.

You can find more information, and register for the event, here.

Hope to see you there!

Modular EMBA in the Irish Times

If you’ve attended any of the UCD Smurfit MBA events for prospective students, you’ve heard a bit about the Modular EMBA launching in autumn 2021. Designed to offer a low-residency option to those with busy personal and professional schedules, the Modular EMBA presents all the material of our acclaimed Weekly EMBA, delivered through a combination of independent work and intensive, on-campus monthly class meetings.

An article in the Irish Times for 12 April offers a fuller description of the new delivery method:

Typically, students will be on campus once a month (Friday and Saturday) and will undertake a number of week-long modules over the course of the two year programme. This move to blended delivery will appeal to applicants juggling busy work and home lives.

“We are trying to facilitate people who may live outside Dublin or who are busy with their careers,” says Prof Cal Muckley, academic director of the MBA programmes at Michael Smurfit Graduate Business School.

“We bring people in for one weekend per month on a Friday and Saturday each semester. We deliver one module each month over the two years of the programme and students engage in online learning before each one. All the modules have been redesigned to fit in with the new delivery mode.”

Irish Times, ‘Smurfit MBA Programme shifting to a modular format,’ 12 April 2021

The UCD Smurfit Admissions Office has several events for prospective students coming up, and we invite you to attend to learn more about the MBA’s various delivery methods, application process, and available scholarships. You can learn more about each event, and register for any that appeal to you, at the links below:


The Author and her Hackathon Team,
who took home an Honourable Mention for their expert Q&A skills

During the Spring break, UCD Smurfit Business School organized an MBA Hackathon in partnership with the The Austral Education Group for all MBA students. The theme for the Hackathon was ‘Sustainability’, wherein we were asked to devise a strategy for a real-world issue faced by Chilean company Bonoboss Handmade Accessories. The 5-day event opened with a session on Sustainable Consumer Behavior by UCD Associate Professor Geertje Schuitema, followed by the Hackathon Challenge Presentation by the Founder of Bonoboss, Cristobal Silva

Bonoboss CEO Cristobal Silva

The entire MBA cohort is brimming with people from diverse professional backgrounds, wherein we have been solving various challenges at work in our own domains. Ever since our MBA journey began, we have been yearning to apply our newly acquired MBA skills to resolve work challenges that we may have missed or floundered earlier. This hackathon was the first taste of a real-life challenge since the start of our MBA journey. Concepts and frameworks such as Porter 5 forces, SWOT analysis, Marketing 4Ps, opportunity cost and asset allocation flashed right before us as soon as we heard the problem statement. Add to it the ring of sustainability and we had to get our most creative hats on. 

Bonoboss makes accessories out of recycled and reusable material, such as wooden sunglasses, optical frames, bags and watches. The brand also plants 1 tree per purchase. But when their customers’ preferences shifted from sustainability to style, Bonoboss found itself in rough waters. To understand more about the challenges, we were given 15 mins with the CEO. It was an informative session as we asked questions to better understand the core of the problem and where we could effectively contribute to a workable and measurable solution. 

Working in a group of 5 for a problem like this brought many interesting viewpoints to the fore. Someone in our group focused on the business side and drew analogy from a similar local player in his own country to get some ideas. Someone else talked about how other brands they had worked with promote their own sustainable products. 

Judge Kathy O’Reilly listens to the winning presentation

On the final day, it was fascinating to see how all the 4 teams had come up with myriad creative and thought-provoking solutions to Cristobal’s problem. One team went as far as creating a short video suggesting new ways of brand promotion. But the winning team stood out with their ingenious solution that centred around engaging with the customers on the issue of sustainability, employing the 80/20 rule, and cutting corners by focusing on domestic market before venturing into foreign waters – the three golden rules that we have learnt during our MBA sojourn till now.

By participating in the Hackathon, we learnt a great deal about running small businesses: how to make decisions when less market and research data is available, and how to think outside the box while keeping the frameworks that we have learnt in last 6 months as our guiding principles. Overall, it was a great experience and got us excited about the Capstone project that we will be doing in the next trimester, and we thank the MBA Programme Office for arranging this for us. 

Chhavi Negi, FTMBA Class of 2021

Panel Discussion: Women on the MBA

Please join us on 21 April from 7:00 – 8:30 p.m. for a panel discussion specifically for women interested in undertaking an MBA. The conversation will address the topic ‘Utilising an MBA to Accelerate Your Career‘, and you can find more information and register to join it here.

The globally-ranked Smurfit MBA provides an unequalled opportunity to unlock and develop your leadership potential, accelerate your career and build your global network. On 21 April, Dr. Orla Byrne, Assistant Professor in Entrepreneurship on the Smurfit MBA, will chair a panel of current students and alumnae who will share their experiences and highlight the importance and impact of the MBA on their professional and personal progression.

The event will also feature an introduction from Professor Gerardine Doyle, Associate Dean UCD College of Business & Director UCD Smurfit School, and practical information about the MBA, admissions, and scholarships from MBA Admissions & MBA Programme team members.

Why am I Taking this MBA?

Now I’m just over halfway through the course, I have asked myself these questions several times: why am I taking this MBA? Should I continue taking it? Although the reasons change and there are always twists and turns, the answer is always: YES.

Before the MBA

I was working as a trader in a mutual fund asset management company in Beijing before I moved to Dublin in 2018 July. After settling down in Dublin, I found out that I couldn’t work due to the government’s spouse working restriction. So I decided to do some traveling and learned to cook. A year later, when the policy changed, I got a job working as a video editor in a company offering Irish information and immigration services to Chinese people. Although the work went very well and I enjoyed my time with my colleagues, I was hoping to be able to return to my area of expertise. 

Then the problem came, and most of my resumes sank into the sea. A friend told me an MBA might be very helpful in finding a job.  I successfully applied for Ireland’s best MBA.

The first two months

Many peers view this MBA as a step to jump out of the comfort zone. There’s a joke: when you jump out the comfort zone, you’ll find nothing but discomfort. The first week I was really suffering: fast pace, endless case studies, quite stressful.

When I chatted with a friend in Ireland, she told me she dropped out of Trinity’s MBA last year after the first month because she couldn’t bear the burden. I couldn’t believe my ears: She is the one who has already graduated with a biology Ph.D. in China. If she couldn’t make it, how can I? I was very anxious and struggling with how I’m supposed to make it every day.

I changed my mind after a conversation with Mark, a Smurfit MBA career consultant and also my interviewer. He suggested that I should adjust my mind and change the way I look at it. If I could survive, I would have an amazing story to tell when  hunting a job. His words worked. I got to be less anxious and more open about these dilemmas.

Team-building screenshot

The second two months

Although I’d adjusted my mind, the challenges  remained. It was a relief when I found all my classmates felt the same. Fortunately, I was familiar with most subjects on the syllabus. I had already taken Accounting, Economics and Strategy courses at my undergraduate and graduate levels. But I still needed to adapt to a different teaching style and overcome my language barriers. 

My teammates kept encouraging me and always offered me some constructive advice to improve myself. Aga, the Full Time MBA Programme Manager, shared a lot of practical advice from her own experience and put me in touch with a Chinese alumnus to help solve my problems. Lecturers encouraged us to form our own ideas around different cases: not just  telling us right or wrong, instead, they led us to the final point by ourselves. I found that I acquired a new understanding of these familiar contents.

Zoom presentation

Then I got a different answer to my question: I do want to improve myself by this MBA, from both language and professional side. I really felt the charm of case studies, and I was able to analyse things from a more comprehensive perspective and had my own point of view. These ascensions were not in my plan, but I was more than happy to gain. I had more faith in myself.

The third two months

Due to covid-19, things were getting worse, so I went back to China. The plan doesn’t always keep up with the circumstances. The one-month vacation turned into a plan of probably never going back to Dublin. My family wanted me to look for a job in my hometown. Everyone started to ask me the same question: Are you going to continue your MBA? 

Soon I got the answer: yes, I need it. It’s not enough. I want to get more steps away from my comfort zone. There are still many topics I’d like to hear from the lecturers, many things I want to learn from my excellent new teammates, many peers that I want to have more connections with. So I convinced myself, again.

I’ve thought about giving up many times. But to this day I want to say, fortunately,  I didn’t. At first, all I wanted was a diploma. But I got more than that. Confidence, new vision, different modes of thinking and high-tolerance of stress. More importantly, I have friends that I would never know without taking the MBA. With half of the MBA journey left, I hope I can get more unexpected surprises. Perhaps many years from now, when I recall this journey, it will become a rare experience that I’ll pride myself on in my life. 

Ke Chen, FTMBA Class of 2021

MBA Student Leads Ambassador Communications Effort for Biggest Daffodil Day Ever

Congratulations! to current full-time MBA student Caitlin McBride, who led the ambassador communications strategy for the 2021 Daffodil Days fundraiser for the Irish Cancer Society. 

Caitlin championed efforts including the 26 March Late Late Show special featuring pop duo Jedward, who lost their mother to cancer in 2019, shaving their quiffs as part of the fundraising effort. The show raised close to €3 million for the “community of patients, survivors, volunteers, supporters, health and social care professionals and researchers … transforming the experiences and outcomes of people affected by cancer through our advocacy, support services and research.”

Caitlin said: “This year’s Daffodil Day was the most important in the history of the Irish Cancer Society and in that sense, I’m honoured that I can now say I am part of history. We have all been touched by cancer. Harnessing my experience both professionally and personally to create a blueprint for such an exciting and educational campaign, which raised a record breaking €6m, is an experience I won’t soon forget. Double-jobbing a project of this magnitude with a full-time MBA has not only prepared me for the challenges and opportunities that await me after graduating from UCD Smurfit School, but copper fastened my commitment to community and giving back. And let’s be honest – watching Jedward shave their heads was fantastic television!”

This year’s Irish Daffodil Days fundraising efforts are set to become the biggest on record. 

‘The Invisible Job’: A Webinar

Mark your diaries for 14 April, from 6:30 – 8:00 p.m.! You are invited to the UCD Smurfit Women, Inspiring More April Webinar, “The Invisible Job: Balancing Gender Roles at Work and Home”.

This month’s event will feature a discussion between Paula Fyans, author of The Invisible Job: How Sharing Home and Parental Responsibilities Leads to Happier Lives, and Dr Marie Murray, clinical psychologist, systemic psychotherapist and author. Fyans’ book features extensive scientific research and 1:1 interviews with women in Ireland and the UK to define and investigate the gender imbalances that exist in ‘The Invisible Job.’ The event will expand upon the contents of the book, to explore how this imbalance negatively impacts women’s career progression, financial security, physical and mental health and self-identity.

You can register for the event here.

UCD Smurfit Women, Inspiring More is an initiative conceived by students and alumni of the UCD Smurfit School. With backgrounds that are diverse in thought, culture and experiences, we have come together around a common passion. That passion is to promote the interests of women in education and the professional world. We aim to raise awareness of the challenges that women face in these environments, and form a network where such topics can be discussed openly. While there exist a number of corporate or industry oriented groups, we seek to bring the forum to a University level where students, both female and male, can be prepared before entering the workforce. In this way, we can also encourage a greater participation of female students in UCD Smurfit School Masters programmes on their pathway to success. We aim to “inspire more,” encouraging women to think beyond any preconceived notions of glass ceilings or barriers in anything they pursue.