International Consulting Project -Iceland June 2018

72 individuals comprising of academic staff, full time and executive MBA students travelled to Iceland in early June for the International Consulting Project. For the full-time students this formed a core component of their studies while the executive students could elect to undertake this module.

We arrived in Iceland on Sunday 3rd June, immediately leaving the airport for a visit to the Blue Lagoon, one of Iceland’s key tourist attractions. After visiting this incredible site, we went to the hotel where we got ready for our first group dinner at Bryggjan Brugghus. Delicious food and a couple of drinks were had and then we were off to bed, ready to get going early the next day.

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On Monday morning there was a line of taxis outside the hotel waiting to take us to our respective companies, it was like a scene from the apprentice. During the day we consulted with our company and worked on developing a plan of how we would achieve the outcome they desired over the next three days. Arriving back to the hotel after our initial day’s work, we met with our academic supervisor for a debrief. Recounting the activities of the day, our supervisors provided us with plenty of advice and guidance to help us prepare for the second day of consulting.

The second day of our consulting project required students to build on the information gained from their client companies and move towards satisfying the requirement as per the engagement letter previously completed by each group.

Wednesday was the last day of consulting with our client companies before delivery of the final presentation to both the company and our academic supervisors. Finishing touches were completed on the project and once finalised, groups got working on their presentations. This went long into the night for many groups with everyone wanting to deliver as good a final product as possible.

Thursday arrived and once again all the taxis arrived to take us to our companies. There was an air of tension about the place as individuals were rehearsing their presentations. If you were lucky enough to get a morning presentation you had the rest of the day off. Myself and a few others from our class took advantage of this and went whale watching. We saw Minke and harbour porpoise whales but unfortunately (to John’s disappointment in particular) we weren’t in deep enough water to see any Orca’s. Later that night we visited one of Iceland’s most iconic buildings, the Harpa, where we had a final reception and group dinner to wrap up the academic component of the week. Following dinner, we went to a traditional Irish pub for a few more drinks where the party continued into the early hours of the morning.

The next day, a lot of the class opted to participate in the Reykjavik sightseeing and Golden Circle tour the MBA programme office arranged for us. We departed early on Friday morning where we made stops at Gullfoss waterfall and the geysers. The tour was fantastic, and everyone was amased by the waterfall. After a long day touring the island, we returned to the Grand Hotel. By this stage most people were worn out, so some opted to have dinner in the hotel while others went out on the town.

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Our visit came to an end with an early departure from Keflavik International Airport on Saturday morning. I really enjoyed our visit to Iceland, learned a lot about what it’s like to be a consultant and have many great memories to cherish long in to the future :-)

Karl McEntegart, Full Time MBA 2017/2018

Women’s 21st Century Leadership

Susan McDonnell and Oonagh O’Grady joined a cohort of MBA students from around the world at Haas Business School, University of California, Berkeley in early June for an intensive 5-day module titled Women’s 21st Century Leadership. This module was offered as part of the Global Network for Advanced Management week.

Professor Laura Kray in her introduction to the week outlined how the reality remains that the career paths of men and women still diverge in complex yet systematic ways. With more women in the workforce than ever before – and even more joining top leadership ranks – the need for women’s voices to be heard has never been greater. Professor Kray put out a “call to arms” at the outset of the course – What will YOUR role be in advancing gender equality?

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The programme was designed to help us to promote gender equality in the workplace but also to cultivate our own authentic leadership style as women. Authenticity is a key pillar of modern leadership. We were thought that teaching women to act like men in order to get ahead is misguided. It ultimately results in women becoming overly focused on their self-image and not on the leadership task at hand. This course sought to over-write outdated scripts about power and push past the usual stereotypes, for example, the perceived need for women to “fit into” a masculine world.

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Our first guest speaker, Haben Girma, was utterly inspiring and personified the concept of a growth mindset. Haben was the first deaf-blind person to graduate from Harvard Law School, is on the Forbes 30 Under 30 list and was named by President Obama as a White House Champion of Change. She advocates for equal opportunities for people with disabilities and encourages us all to resist society’s low expectations of those with disabilities. Instead she asked us to choose to create our own pioneering story. She provided us with a master class in public speaking on the first morning despite being born deaf-blind. During the presentation, she received constant feedback from her interpreter who typed a description of the happenings in the room. We then had a chance to ask Haben questions through a keypad which translated our queries to braille.

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Penny Kreitzer, an accomplished stage actress, thought us tips to improve our leadership presence through the strengthening of our voice and stance. She also thought us a five-step grounding exercise which she assured us would become second nature through practise.  Christine Carter shared the secrets of “How to Achieve More By Doing Less” by highlighting a number of limiting beliefs and unmasking the truths instead:

  • Limiting Belief #1: busyness = importance

Truth: In fact, the truth is that busyness equals cognitive overload – Single tasking is the way to go

  • Limiting Belief #2: Doing nothing is a waste of time

Truth: Our brains benefit when we waste time – it’s called strategic slacking

  • Limiting Belief #3: More is better

Truth: Often less is more – acknowledge abundance using gratitude

We learned about the “Future of Work” from Sally Thornton and in particular about the work-life blend as opposed to work-life balance. Carolyn Buck‐Luce outlined how we needed to “Celebrate the Leader Within” and introduced us to the secret to her success – The Decade Game. This involves her outlining at the start of each decade her purpose for the next decade. The key questions she asks herself to define her decade strategy are – why are you on the planet? And how would you like to be known by the world at the end of this decade? She recommended that you thought about your strategy as a multi-level computer game where you set targets or levels to achieve every 90 days. With regards to executive presence, she noted how gravitas accounted for 67% of an executive’s presence. Gravitas includes things like grace under fire, decisiveness, ability to read and command, ability to inspire others and the importance of integrity, authenticity and reputation.

Our final guest speaker Sanez Mobasseri helped us analyse our social network under the 5 pillars – depth, breath, structural configuration, dependencies and perceived status of contacts. She also thought us that building and maintaining your network is a lifelong task and that connections need to be made before you actually need them.

The third day of the course entailed two company visits to tech multinationals located in San Francisco.  First up was DocuSign, an electronic signature technology and digital transaction management services company. Chief People Officer, Joan Burke and a number of members of a group called Women at DocuSign joined us to explain what makes DocuSign a great place to work. They outlined how diversity and inclusion was driven from the top by their CEO Dan Springer who was motivated by his experience of being the son of a single mother. This shines through in the company’s HR policies and in particular with regards to maternity and paternity leave which are much more generous than US standards.

We then travelled across town to Uber’s offices where Bernard C. Coleman, Global Head of Diversity & Inclusion, talked to us about the journey the company has gone through over the past year since the highly-publicised Susan Fowler case. Along with a panel of Uber employees involved in Women and Diversity initiatives, he outlined some of the innovative diversity and inclusion programmes they have introduced.

On the final day, we presented our research project finding on topics which included – Gender differences in values, attitudes, and beliefs – Implicit bias and its consequences in organisations – Women working with women – Work-life balance and Engaging men on gender equity.

No MBA experience would be complete without a networking opportunity and this trip provided this in abundance. We were part of a truly international cohort with representatives from US Business Schools – Haas and Yale as well as people who had travelled from Ghana, Mexico, Russia, Spain, UK, Portugal, Denmark, Brazil, Germany, Poland, Switzerland and China. Not only was there diversity in geography but also in industries with all of the major industries represented as well as NGOs and the Art industry. Most importantly the class contained a number of male colleagues who leant a balanced and insightful voice to the week.

We both feel we gained a new level of confidence and greater sense of ownership over our own leadership development. We also feel we are now more able to diagnose multiple causes of gender inequality, better equipped to develop techniques for influencing others, and understand the critical role of mindsets in collaborating effectively with others to lead change. We also now have a full itinerary of class reunions scheduled for the coming years….first stop Ghana in 2019!

Oonagh O’Grady, EMBA 2018

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The MBA Programme – a chance to observe, experiment and grow in a global context

Prior to entering the MBA Programme at Smurfit, my classmates and I were given a recommended reading list which included a book titled “Snapshots from hell – The Making of an MBA”. The book was a witty and enlightening journal of Stanford MBA graduate Peter Robinson’s experience in his MBA and the more I read through it, the more I could relate to my own experience at Smurfit MBA, which is, to my own opinion, an experience that exceeded my expectations in many ways.

Travelling the world

The Smurfit MBA prepared us for a global career especially through the international experience that can be hard to find in any other MBA programmes. For the past 10 months on the full-time MBA I have visited New York, Washington D.C., Santiago de Chile, Lima, Cusco (Peru) and up next Reykjavik (Iceland) – a travel itinerary that satisfied my thirst for exploration to the core.  Through the Global Network Advanced Management programme, I went to New Haven, Connecticut to participate in the Yale School of Management‘s “Behavioural Science of Management” course. Through the Doing Business in International Markets module I flew to Santiago, Chile and Lima, Peru to gain more insights about the business in South America and had the chance to visit one of the seven wonders of the world. Through the IBM Case competition, our four-member-team travelled to Washington D.C. to compete with seven other prestigious business schools. And in our nearest International Consulting Project, we will be flying to Reykjavik, Iceland to offer a route-to-market solution for an Icelandic pharmaceutical company. Exceeding all of my expectations, the Smurfit MBA experience gave me the most intensive exposure to go global in the shortest period of time.

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Friendship and Support

The true evidence of friendship and peer support manifested in the revision period when I received tremendous support from my MBA cohorts. Quite reserved and independent by nature, I slowly grew to be more confident to reach out to people thanks to my MBA colleagues, as well as the MBA Programme Office members being always open to support me whenever I have difficulties with the subject or consult with me on difficult decisions. I could never thank my classmates enough for late night studies over Skype, which helped me crack the frameworks and models of Supply Chain Management and Managerial Accounting. Along with the MBA Programme Office members and Professors for last minute feedback on our business case presentation right before flying to Washington D.C. Up to this point, the famous saying “If you want to go fast, go alone. If you want to go far, go together” can’t ring any more true to me.

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A Transformational experience

Reflecting on my past 10 months living in Ireland, I was astonished at how much the MBA programme has grown me intellectually as well as personally. It is truly a transformational experience where I had the chance to observe, learn, experiment, get feedback and be more confident to experiment again. This helps me to be able to deeply relate with OPERA model in Managing Negotiations in cross-cultural context: Observe – Probe – Experiment – Reflect – Action.  After 10 months, I feel more confident and excited enough to get out there in the world and make changes with the new perspectives I have gained.

Realising the fact that 5 years of work after college graduation for me was spent at full speed with business trips after business trips, campaigns after campaigns and results after results, I was so thankful for the decision to take my one year of MBA experience slowly and immersive with learning, reflection and heart-warming friendships. Up to this point when there are 9 weeks until the end, I finally came to understand that it is the journey that matters, and it’s the people that gave me such a wonderful journey.

Huyen Tran FT MBA 2017/18

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Pre-Exam Glam

With exams looming, assignment deadlines creeping up, and end of semester emotions rising, a group of MBA students attended the UCD Business Alumni Awards on a sunny spring evening in the InterContinental Hotel, Dublin. Ball gowns and tuxes were dusted off for a night of glitz and glamour, before we earnestly began to settle into exam mode the following week – you could say, the calm before the storm!

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The annual Business Alumni Awards Dinner is one of the highlight events in the UCD College of Business annual events programme. Each year approximately 450 guests attend the Awards Dinner to celebrate and recognise the achievements and successes of graduates through the ‘Alumni of the Year’ and ‘Student of the Year’ awards.

The awards serve to recognize driven, committed, and successful alumni who have contributed to the business community of Ireland and globally. We were treated to inspiring and very personal acceptance speeches from the Alumni Award winners Padraic Ward and Michael Cullen; both spoke about their time in UCD and how those experiences laid the foundations for their highly successful careers on the global stage. What struck me personally was their authenticity, humbleness, and honesty. The Student Award winners, Jeremey Boles and Aoife Kiernan, also reflected on how their UCD experiences served as a springboard for propelling their careers forward.

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One of the key learnings I will take from my two years in Smurfit is the value and importance of the Smurfit network. I have seen firsthand the value of the network throughout the MBA programme and it was clear from the Awards Dinner that the global alumni community is very active, influential, and strong.

As my own MBA journey is beginning to draw to an end, my Google Calendar is showing positive signs of a full recovery. Opportunities to reconnect and catch up with classmates will become less frequent. The Alumni Awards Dinner is a fantastic opportunity to throw on a ball gown (or tux) and catch up with classmates and the broader global alumni community.

Being able to enjoy the late evening sun in a fancy hotel was an added bonus!

Maria Barry, EMBA 2016/18

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Life in the Emerald Isle

A cook to prepare food, a maid to clean my house, a chauffeur driven car to take me around, clothes washed and ironed for me to wear, this was how life was for me back in India. Fast forward a few months, I found myself in Dublin, learning to cook even the most basic stuff, vacuuming my floor and putting clothes to the laundry, all of this in the middle of an intense start to the MBA program. Life had certainly taken a 360-degrees turn.

However, as time progressed, with the help of my roommates – Himanshu, Anita and Bhavya, who are also in the MBA program, I was able to settle in quickly. Suddenly, the place seemed familiar, I discovered the food I cooked was edible and I could manage to keep my place clean enough so as to not get kicked out from the on-campus accommodation.

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In the second semester, one knows that one can get through the various modules, no matter how challenging they appear to be. With optional modules available, I learnt immensely from modules such as ‘Negotiations’ and ‘Strategy Execution’ which are relevant to my career path. In this semester, you realize that the end of the course is not far away and start preparing for life, after the MBA. In my case, I was mentally preparing to returning back to my business and the learnings that I could potentially implement. Having set up my own company three years ago and having made a million mistakes along that journey, I am extremely satisfied with the learnings from the MBA and know that I can contribute massively to my business once I get back.

For me personally, it has been that the relationships that I developed further that matters to me the most. Starting with my roommates, to my classmates who were on the trip with me to South America, it has been a pleasure to get to know them better. On the recent international business trip to South America, I fell sick because of the altitude and was diagnosed with Vertigo, a condition due to which I could not balance my body and as a result, could not stand or walk. It was with the help of classmates on the trip, especially, Thom and Himanshu, that I survived and was able to make it back safely to Dublin.

I was happy to get involved in some of the MBA clubs in the last few months. Recently, as part of the social outreach team, we visited the Carysfort National School, where we conducted a ‘Bizworld workshop’. We essentially introduced these kids to the business world, explaining some of the basic business terms and concepts. We explained, in simple terms, things like, how to identify a problem and come up with an innovative solution, how to set up a company, how to assign company roles and finally, how to make an effective business plan. We then, made them understand the world of funding and trained them to pitch their ideas.

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On the final day, these kids had the opportunity to pitch their idea to ‘Dragons’ (some members of our team who played the role of a VC) and get investments. They also pitched their ideas to the students from the previous grade to get funding. The entire social outreach team was mind blown with some of the ideas that came up. The level of creativity shown by these students in coming up with an idea, choosing a company name, designing a logo, creating marketing collateral, was way beyond what we expected. It was an eye-opener for me and a very satisfying experience.
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I was also fortunate to explore the country in the last few months with my family. Visits to Galway, Cliffs of Moher, Ring of Kerry, reiterated the fact that I chose the right country to study. If I had visualized paradise all my life, this would be it. Of course, I cannot finish before I mention the amount of fun I’ve had enjoying the nightlife in Dublin. Come Friday night, my Instagram stories are filled again, I wake up at 8am on Saturday morning and it suddenly strikes me… I have strategy class in an hour – and off I go again!

Jayanth Veerendra, Full  Time MBA 2017/18

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Bizworld’s Dragons Den

As part of the Social Outreach Club a total of eight members from the Smurfit FT MBA recently spent two days on nearby Carysfort National School running the Bizworld programme. A form of Dragons Den crash course in entrepreneurship for Primary Schools. Having recently pitched our own business ideas at the conclusion of our Entrepreneurship module this was an opportunity to sit on the other side of the fence and listen to pitches from young entrepreneurs.

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In February six of us had met with Bizworld CEO Fiona McKeon and had been hugely impressed with her enthusiasm and the Bizworld programme she briefly outlined to us. Fresh from recent international trips to the US, Singapore, Vietnam, Peru and Chile we met Fiona again in April for a quickfire training afternoon to prepare us for the programme.

Somewhat uneasy from Thom’s horror tales of teaching we approached the school with trepidation, would we face an audience more challenging than our management accounting presentations? Jayinth, Spilios and I headed for one 6th class as Anita and Thom disappeared towards the other group. Thankfully we need not have worried as the pupils were extremely enthusiastic and by the afternoon session were eagerly working away themselves on their business ideas.

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Jayinth and I took them through their tasks for the day with Spilios regaling them with stories of his own entrepreneurial experience.  Within each 6th class the students had been broken into groups of five prior to our arrival.  Each groups task over a day and a half was to brainstorm and come up with a business idea, assign company roles to everyone, develop a marketing plan and raise finance before finally pitching their business idea to the dragons. They would aim to secure as large an investment as possible while retaining as much control over their business as they could.  They were provided their own Bizworld currency to achieve this. As we neared the end of the first day ideas included a healthy eating app, light up blanket for reading, solar powered wifi, compression pyjamas, sunshine contact lenses and remote-controlled furniture.

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On Thursday morning we returned for some last-minute presentation preparation before the pitching stage. It was clear from the pre-pitch practice that many of the students had done considerable work since our first visit on Monday. As nerves (ours more then theirs) frayed the first group got ready to meet the dragons. Armed with instructions to take a tough approach they marched into the staff room to pitch.

While Deepti and Spilios played good Dragons, Dragon Osmond took a harsher line trying to take as much of the businesses as possible. Sadly, his skills from our Managing the Negotiation Process module were no match for these wily 11 and 12-year-old budding entrepreneurs. Dragon Himanshu managed to get a present of a slice of cake from the students although having attended a Business and Society module (which considered the role of ethics in business) he assured us this had no impact on his investment decision!

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Next the students got a chance to impress their peers as 5th class students entered the classroom to listen to the pitches. Not having personally witnessed the pitch to the Dragons it was great to see the final product after the two days of work from the students.  After some robust questioning the 5th class students had an opportunity to buy a share in a company of their choosing. With the presentations finished the students repaid their loans and counted their cash. Concluding the two days we were delighted to hear many of the students would now consider setting up their own business in the future.

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We were extremely impressed with not just the students business ideas but also their presentation skills many of which would not have looked out of place in the MBA. Perhaps we will see some of these future entrepreneurs on the Smurfit MBA in a few years’ time?

 Overall it was a hugely enjoyable two days and a lovely end to the second semester before we ready ourselves for upcoming exams. Thanks go to Fiona in Bizworld and also to Carysfort National School for giving us the opportunity to present to such enthusiastic students.

Ruary Martin, Full Time MBA 2017/18

 

The Hidden Heartlands

The clocks went forward and suddenly there was light at the end of the tunnel. The finish line of the MBA came into sight and, with that, an obvious emphasis among the MBA cohort on prospective careers. On our return from the well documented International study trips, students endeavoured to surmount the endless MBA workload, while allocating sufficient time for networking opportunities. Factory visits had presented valuable learning abroad and I recognised the opportunity to organise a similar visit because of my family involvement in Xtratherm – an insulation manufacturer in Navan, Co. Meath. Conscious that semester three will offer significantly less time collectively as a class, there was no time like the present. Wednesday, 25th April, was identified as a rare vacancy in the MBA calendar. Although we did obliterate an organised golf outing (apologies Ian), the date was confirmed, and preparations began.

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Exam concerns and assignment overload resulted in some having to withdraw from the trip, but an enthusiastic 21 students travelled to Navan – a first for many. Karl McEntegart, a full time MBA student, has developed a reputation for meticulousness on comparable company visits and this trip was no exception. He travelled alone and was ready (as expected!) to interrogate Xtratherm Sales Director, Martin Groome, when the rest of the MBA contingent arrived. We were directed to the board room where Martin presented us with a comprehensive overview of the company, its evolution to date and the obstacles it encountered to achieve the market presence it has today. Martin emphasised the importance of relationships in the industry and their dedication to offering “more than just insulation”.

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Refuelled by coffee and refreshments, the diverse array of products came to life in the 3D demonstration room. The factory walk-through reiterated the learning from our ‘Operations’ module, attempting to maximise value and eliminate waste in all complexities of the manufacturing process. Although I have visited Xtratherm on many occasions, I am ever intrigued by its continuous improvement and management’s vision for growth. My father has always been a role model of mine, and today, I was extremely proud to illustrate to my classmates what is achievable when a collaborative group, with a hunger for success and a willingness to learn, is established. Xtratherm has exceeded all expectations and its acquisition by UNILIN in 2016 is recognition for the value created by three individuals who started out with what was only a dream.

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I started by highlighting that the finish line of the MBA is in sight and I will also conclude with that thought. There have been times on this programme when I felt I was past insanity and I questioned my decision to endure such a rigorous programme. However, as the end line nears, I feel a sense of lonesomeness for my classmates. We have been to the trenches and back and created bonds that I genuinely hope last a lifetime. But in reality, each individual will pursue their own personal career, wherever that might take them. Where will everyone be in six months? I do not know – I suppose I better make the most of the next three!

John Keegan, Full Time MBA 2017/18

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‘The World travelled road to Washington’

MBA case competitions are a quintessential part of the MBA experience for many ambitious students. Eoin and I found a Case Competition titled ‘IBM Case Competition, The Challenges of Digital Strategy’.  The final of which would take place in the McDonough School of Business part of Georgetown University in Washington D.C. USA. After a quick discussion about the suitability of the competition, we set about putting together a team of complementary skillsets, attributes and personalities, a team we felt could go to Georgetown and win- enter Huyen and Marcelo.

2018 was the seventh year of the IBM-Georgetown Case Competition. Each year a real case based on a U.S. government department is produced. In 2017 this was the Department of Defense, the 2018 case that we received was based on the problems facing the National Park Service (NPS).

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For the first round we were required to submit a five minute video submission detailing our strategy to resolve a case study based on the real life problems facing the National Park Services, problems which included a $11.6 billion maintenance backlog. This was a challenging case with a deadline that clashed with our International Business Trips. The Friday before setting out on our respective adventures we filmed a segment together in Smurfit, as can be seen in the photograph below:

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Karan Sonpar and Pat Gibbons were extremely generous with their time and gave the team fantastic support with the case throughout. With Karan and Pat helping us we began to wonder was destiny conspiring for us to advance to the second round in Georgetown. To produce a quality strategy to this difficult case, every spare minute was utilised by all team members on both sides of the Pacific Ocean with a major part of our round 1 solution being solved on the back of the buses which took us from the company visit to company visit. Our Global Virtual Team experience from semesters 1 and 2 was also put to good use with Skype calls taking place, not easily with a packed schedule and 12 hour time difference between Hanoi and Lima, but where there is a will, there is a way.

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We decided that the theme of our video submission would be that we travelled the world searching for the best solutions to solve the NPS problems, below you can see photos at the various locations where we filmed.

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Returning to Dublin on Friday 23rd March 2018, still jet-lagged we met up on Saturday to finish our submission, upload to the video on YouTube as per the case requirements and inform Georgetown. Twelve days later our belief that we had been produced a quality solution was vindicated when we were one of the 9th out of the 30 plus teams who entered to be chosen to compete in the finals in Georgetown. After an excited talk with the team and the MBA Programme Office we accepted our place in the final, little did we know then what we had let ourselves in for over the next 12 days!

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For the following 12 days, we all had to step out of our comfort zones, further than any point so far in our MBA experience to date. The second round case built on the first round, however teams were allowed to build on what they had already produced in round 1 or tear up their existing strategy. As a team we decided that our strategy from the first round would not be good enough to win and so we essentially started again. The team dynamic was really good, we were all on a mission to produce a winning strategy for the NPS, apart from attending lectures all team members spend every minute of our time on the case. Two days prior to the competition, one day before flying to Washington D.C. we were pushed to the limit. We presented 3 times that day with an evolving presentation, receiving feedback from the MBA Programme Office, academics and our fellow classmates. That Wednesday night after 10 days of internal debate, external feedback and not enough sleep we settled on our presentation (well most of it anyway!).

Thursday morning we got to the airport and our 12:55 flight with United Airlines was cancelled! We go to the United Airlines desk, let them know that we can’t wait for the next flight which is tomorrow because of the competition and we were put on the 12:30 flight with Aer Lingus.

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We arrive in Dulles International Airport at 15:30 EST and call an Uber to our hotel. After some shopping for essentials in a dollar shop and a fine meal in KFC, we return to practice for the following day’s competition, just after midnight and having been awake for over 24 hours we called it a night.

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Friday morning we started the day right with Pancakes, butter, bacon and eggs, the breakfast of champions, except Marcelo who had cereal, toast and two cups of coffee! On the way to Georgetown we got excited when we drive past the Pentagon and spot the Washington Monument, which prior to the Eiffel Tower was the tallest structure in the world and is managed by the NPS, one of many NPS sites that we were set to visit over the weekend.

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We arrived at Georgetown to a warm welcome from the competition committee. One thing I have not mentioned thus far is that all teams throughout rounds 1 and 2 had to remain anonymous until the final results were given, to prevent any potential bias from the judges. After registering, conversing with our competitors and a welcoming address from IBM and Georgetown, we were shown to our private room and told to make ourselves feel at home and that we would be called at 10:50, the countdown was on! For the most part we relaxed, did a small amount of practice got mentally prepared for the competition, 10:50 came and we were escorted to the lecture theatre, in front of us was 5 judges from IBM, the three teams who had presented already that morning and some Georgetown students, all keen to see what strategy the most culturally diverse team in the competition would propose to IBM and the NPS. Our 15 minute presentation was timed to perfection, we answered all the questions to the satisfaction of the judges and at 11:15 left the lecture hall to a round of applause. We were on cloud nine and slowly floated back to our room full adrenaline and the joy of performing to our ability under pressure.

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In the afternoon we had lunch, networked, spoke to IBM’s HR/recruitment representative, and received a tour of the Georgetown campus. 15:20 the moment of truth arrived, IBM gave general feedback on the groups which was invaluable, given that we were all acting as IBM consultants in this round, then the top 3 were presented. Unfortunately we did not place in the top 3 but we were satisfied with our performance and extremely proud that we had gone to Georgetown to present a quality strategy to IBM on a real case and most importantly represented UCD and the Michael Smurfit Graduate Business School with pride and conviction.

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After the event we retired to the Bulldog Tavern to share some refreshments with the IBM judges, the McDonough School Associate Dean and our fellow MBA competitors, who predominantly were attending business school in the U.S. but hailed from all over the world. After an entertaining evening with we set off for our Airbnb, exhausted we all fell asleep before 10 p.m. The next couple of days were amazing, the Mall in Washington and the museums which border it need to be experienced. Washington D.C. is a beautiful city and definitely worth including as part of a U.S. East coast trip.

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As a team we must thank on an individual basis, Ro Downing, Agnieszka Wisniewska, Emma Mescall, Pat Gibbons, Karan Sonpar and Bob Brennan. We would also like to thank our classmates for their feedback on our presentations and for their support in general which meant a great deal to us.

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To conclude everyone in the team pushed themselves to the limit for the IBM-Georgetown Case Competition. When the case was released two days before the International trip the easy thing would have been to say it can’t be done, but we said let’s have no regrets and give it our best effort. The lesson here is if there is something you want, don’t look for or accept excuses, keep trying, be brave, keep learning from your efforts, engage with the right people and you will get where you need to be, we promise you and you will be a better person for it.

James Kelly, MBA Full Time 2017/18

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Reliving the Danville Dream- MBA Rugby Team 2018

It all started with that initial presentation from Brendan ‘Mac Daddy’ Staunton in E101 in the Smurfit building. Followed by a wet and windy Friday night in Monkstown Rugby club where record numbers turned out for the first training session taking by Oisin ‘Crusher’ Farrell. It was the start of the long journey that would inevitably leads us to be crowned world Champions!

With numerous fundraisers and multiple emails sent to companies, the day was finally upon us, the 12th of April was the flight to Charlotte airport! After organising training facilities, two coaches (Tom ‘Nolo’ Nolan & Oisin ‘Crusher’ Farrell), flights, accommodation, insurance, jerseys, all 44 of us (men and women’s teams) were set to play in the 38th MBA Rugby World Cup in Dansville, Virginia. Smurfit have attended the tournament for the past 19 years and wanted to keep this tradition alive; winners on numerous occasions.

A key competitive advantage we had was the inclusion of one of our coaches on the trip ‘Nolo’, wise beyond his years, his knowledge played an important role in our success. This was clear when he turned players who have never played before into try scoring & tackling machines, having never made a tackle in his life before.

The tournament’s first game on Saturday saw us rise at the early hour of 7am to face Yale. The marker was well and truly laid down early with Cameron ‘No Hands’ Kenny landing a massive hit in the first phase of rugby. Slick hands and direct running allowed Gavin ‘I want to be a centre’ Bolger to finish under the posts for our first score of the competition. Neatly converted by the man who doesn’t miss Jack ‘I actually missed two easy kicks’ Duffy and our player of the tournament. The dominance was further shown by running in three tries before half time, and this also included Cameron ‘No Hands’ Kenny being rather easily stripped of the ball as he went to touch it down under the posts! Some say that it was inexcusable, and they would be right to say so! Fantastic performances from some men who have never played rugby before, Dermot ‘I love teeny bopper songs’ Murphy & Padraig ‘Podge’ Curry.

After witnessing the comfortable win over Yale, Columbia decided it would be best for their players welfare if they conceded; mostly since Patrick ‘I tackle like a train’ Hinkson put up some strong tackles against the Yale players. A set score of 35 nil was awarded to us!

Two from two and up next was SMU, with the lads ready to go after feeling robbed by not getting to play Columbia. Sean ‘I got some Sun’ Brew laying down early markers with running direct lines and clever off-loading allowed Matthew ‘I’m not warming up its roasting out’ Scaife to grab his first try of the competition. He also bagged one for himself. Tom ‘I’m the coach so I’m playing this game as captain’ Nolan togged out to allow some players rest. He missed a tackle! A special note to Brendan ‘Mac Daddy’ Staunton, who with the longest run up in history for a kick landed one from an extremely tight angle following our last try scored by Gav ‘I was robbed of top try scorer’ Bolger.

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The first day was coming to a close, bodies were sore and our toughest challenge LBS was up! Jack ‘I don’t miss’ Duffy landed an early 3 points to put Smurfit on the board. This was cancelled out by two penalties by the LBS out half. With tensions high, fatigue setting in and a disallowed try from Rob ’41 not out’ Becker, a much-needed piece of team brilliance allowed Gav ‘I sneak a lot of tries’ Bolger to finish well under the posts. With our backs against the wall LBS managed to sneak a last-minute try, which was converted, to finish winners on the day 13-10. That signalled the finish to the Saturday and the feeling of disappointment that we experienced after that game, we knew we weren’t going to allow it to happen again.

Following the disappointing end to the group stages on Saturday, the Men’s squad begrudgingly awoke at 6:45am on Sunday morning. Our Quarter-Final vs Columbia A kicked off at 9am, and, owing to the controversy experienced with Columbia the previous day, the lads were ready for action. There was a true sense of animosity to be felt on the pitch as the boys put in a clinical and physical performance against a team who, well let’s just say they should have stayed in bed that morning.

The Quarter-Final victory vs Columbia meant we were to play the old enemy, London Business School, in the Semi-Final, at 1pm. The loss to LBS late the previous evening had no impact on the confidence in the team, we were even more motivated to get the win. A piece of brilliance from Peter “I never eat carbs” Condon, displaying scintillating speed and strength to score under the LBS posts, as well as two well kicked penalties and a conversion from Jack “I don’t miss” Duffy, brought the score to 13-0 to Smurfit with 9 minutes to go on the clock. What was to happen in those last 9 minutes epitomised what UCD Michael Smurfit rugby was all about. Through blood, sweat and tears (tears from assistant coach Niall Connolly) and true heart and courage, Smurfit held out a 42 phase onslaught on their own try line to deny LBS any points, winning the match 13-0 and booking themselves a place in the Final. Special mention should go to Stephen MacCarthy who, after sustaining hyper-extension of every finger on his left hand, went back on to put in a serious defensive shift, only to be injured and ruled out of playing in the remainder of the tournament.

A shock result in the other Semi-Final between tournament favourites, Ivey and Wharton, meant Smurfit would face Wharton in the Cup Final. We knew how physical Wharton were going to be, considering the sheer size of their forward pack and how dominant they were against Ivey. Even though we were the smaller side physically, our intelligent and unparalleled defensive effort, including a vital turnover on the brink of the half-time whistle from Ronan “Factor 50 please” McDonagh, meant we led 3-0 at the break. The lads were visibly shattered, and who could blame them, they had accumulated 200 minutes of game time in 28 degree heat! In moments such as these, however, true leaders come to the fore to galvanise a team, to push them that small bit further. In this case, Peter “Jazz Hands” Condon delivered a half-time team talk Al Pacino could only have dreamed of delivering. The message was clear: ‘20 minutes, of everything you have left, and that cup, that piece of silverware we’ve worked all season for, is ours.’

In the final 20 minutes of the tour, the lads displayed some of the best rugby I certainly have ever had the pleasure of witnessing, and showed why they were deserving champions. Second half tries from Rory “Go on Blackrock!” Doyle, Dermot “Wheels” Murphy and Hubert “One Can Wonder” Gallagher, as well as two penalties from reliable Duffer and only what one can describe as the most spectacular conversion kick from Brendan “Mac Daddy” Staunton, which, may or may not have been, in front of the posts.

Special mention must go to the man of the match of the final, Eddie “The Langer” Beechinor, whom, with a serious ankle injury sustained in the quarter-final, put in a performance fellow Munster man, Paul O’Connell, would have been proud of. This dedication from Eddie epitomised the character of not only the Cork man, but the character and determination of each and every member of the squad.

It truly was an honour and privilege coaching this great bunch of lads. I have made some great friends and have amazing memories of what was a spectacularly unforgettable trip. This really was a squad effort, all 34 playing members contributed in spades and it is an achievement they should be immensely proud of.

To sign off, I would like to say a few words about my superb assistant coaches, without whom, none of this would have been possible. Firstly, to Oisin “Crusher” Farrell. Oisin was with us from day one and looked after the forwards for the season. Unfortunately, due to work commitments, Crusher could not travel with us but I know the lads will join with me in extending our deepest gratitude to a man who deserves as much plaudits as anyone for this successful tour. Secondly, to Niall “Limpy” Connolly, a massive thank you for stepping in last minute for Crusher, who couldn’t play himself due to a broken ankle. To be able to bounce ideas off and gather advice from such an intelligent rugby mind is invaluable for a Head Coach, and I will be forever grateful to Niall for his help over the weekend.

Until next year,

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Coach Tom “Nolo” Nolan, B.Sc. Sports and Exercise Management, and Assistant Coach Niall “Limpy’ Connolly, M.Sc. Management

Saturday Group Stages Sunday Knock-out Stages
Yale- 57-0 W

Columbia B- 35-0 W

SMU- 38-0 W

LBS A- 10-13 L

QF- Columbia A-24-0 W

SF-LBS A- 13-0 W

Final- Wharton 25-0 W

 

THE YALE TALE

Remember the first time you fastened your seat belt to drive your first car? Nervous hands on the steering wheel with the feet juggling among 3 pedals?  – The thrill to drive, fear of failing, anxiety to know what’s next. It felt like a now or never moment, didn’t it?

Well, this is exactly how I felt on being selected to represent UCD in the Yale case study competition. I was thrilled, excited and proud to be part of the amazing UCD team. Given the style of the competition, it was obvious that as a team, we needed to be at our very best on the D-day to create an impact. The panel comprised of seasoned industry leaders and it was our job to ‘wow’ them with our ideas and solution. We took the bull by its horns and came home with the ‘Best Team Dynamics’ award, which meant that we were energetic, positive and adapted well to change. Hurrayyyy!! Let’s rewind a bit and talk more about the process and competition.

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In this competition, challenge was to solve a raw case. A raw case is very similar to a real-life situation resembles an actual client problem. The information related to the case is presented in various formats and sources. The ask in the competition was to parse through all the information to define the ‘Exam Question’, analyze the data to recommend a solution and implementation plan in just 6.5 hours!!! I know! There were 14 teams from all over the world to compete in this competition.

Preparing for this competition was like an additional module in itself. The 2nd semester makes it a little tough as everyone in the team had picked separate optional modules and finding a common available time slot during the week was not an easy task. Given the time constraints to solve the actual case, it was important for us to function well as a team, play to each other’s strengths and work around the weaknesses. Zoe was very generous to help us through the SDI, to identify what will function best as a team for us. Coming together was just the beginning. We aimed to do a ‘Come dine with me’ amongst us to learn more about each other in an informal setting, but given the routine commitments, it was not easy to find time for it. Instead, we used International trip in March as a step in that direction. We met alumnus to learn about their experience, things that went well and key lessons.

As we know, it takes a lot more than a single person who is in the ring to win a game.  We had exceptional support from Roisin Downing. Be it motivational talks, keeping us on the ground running or working around all the logistics. We never had to worry about a single thing. Ro, you are a star!!

“We all need people who give us feedback, that’s how we improve”. Strategy classes with Karan Sonpar gave us valuable tips on solving the case and structuring the presentation.  We had excellent support from our classmates, who were the judges of our practice sessions and provided us with great feedback.

How can I forget about the presentation skills sessions with Paul Slattery? We not only learnt about fundamentals of good presentation, but also about being at ease around each other. It was during these sessions that we truly came out as a team. We had a team huddle and a team song.  No matter how exhausted we used to be from our classes and assignments, we came out energetic after his sessions. His passion, energy and enthusiasm always inspired us to go the extra mile. Paul, you are incredible and an excellent teacher.

I believe our strengths as a team came across well in Yale when we were preparing for the case. We were just being ourselves; comfortable in sharing our view points and having a healthy discussion on all the points. The assessor in our room judged us on the basis of communication, collaboration, decision making and team management. We were natural at this. It is really critical to have a good camaraderie and belief in each other, and that gets projected automatically.

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We won the ‘Best Team Dynamics’ award. We didn’t win the case-study competition but we came back with lots of learning and a beautiful, life-long memorable experience. We were not the winners but we didn’t lose either. The friendships we made, the learning we had and the insights we gained were our trophies from Yale. It is absolutely true that it is not winning or losing that makes a competition worth, but the overall experience or (like we say it here in Ireland) ‘craic’ that you have around it.

Deepti Jindal, MBA Full Time 2017/18

deepti-yale-3Sauyith Cueva, Deepti Jindal, Robert P. Brennan, Ian Rafferty and Ruary Martin represented UCD Smurfit at Yale Integrated Leadership Case Competition, 2018.