International Consulting Project -Iceland June 2018

72 individuals comprising of academic staff, full time and executive MBA students travelled to Iceland in early June for the International Consulting Project. For the full-time students this formed a core component of their studies while the executive students could elect to undertake this module.

We arrived in Iceland on Sunday 3rd June, immediately leaving the airport for a visit to the Blue Lagoon, one of Iceland’s key tourist attractions. After visiting this incredible site, we went to the hotel where we got ready for our first group dinner at Bryggjan Brugghus. Delicious food and a couple of drinks were had and then we were off to bed, ready to get going early the next day.

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On Monday morning there was a line of taxis outside the hotel waiting to take us to our respective companies, it was like a scene from the apprentice. During the day we consulted with our company and worked on developing a plan of how we would achieve the outcome they desired over the next three days. Arriving back to the hotel after our initial day’s work, we met with our academic supervisor for a debrief. Recounting the activities of the day, our supervisors provided us with plenty of advice and guidance to help us prepare for the second day of consulting.

The second day of our consulting project required students to build on the information gained from their client companies and move towards satisfying the requirement as per the engagement letter previously completed by each group.

Wednesday was the last day of consulting with our client companies before delivery of the final presentation to both the company and our academic supervisors. Finishing touches were completed on the project and once finalised, groups got working on their presentations. This went long into the night for many groups with everyone wanting to deliver as good a final product as possible.

Thursday arrived and once again all the taxis arrived to take us to our companies. There was an air of tension about the place as individuals were rehearsing their presentations. If you were lucky enough to get a morning presentation you had the rest of the day off. Myself and a few others from our class took advantage of this and went whale watching. We saw Minke and harbour porpoise whales but unfortunately (to John’s disappointment in particular) we weren’t in deep enough water to see any Orca’s. Later that night we visited one of Iceland’s most iconic buildings, the Harpa, where we had a final reception and group dinner to wrap up the academic component of the week. Following dinner, we went to a traditional Irish pub for a few more drinks where the party continued into the early hours of the morning.

The next day, a lot of the class opted to participate in the Reykjavik sightseeing and Golden Circle tour the MBA programme office arranged for us. We departed early on Friday morning where we made stops at Gullfoss waterfall and the geysers. The tour was fantastic, and everyone was amased by the waterfall. After a long day touring the island, we returned to the Grand Hotel. By this stage most people were worn out, so some opted to have dinner in the hotel while others went out on the town.

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Our visit came to an end with an early departure from Keflavik International Airport on Saturday morning. I really enjoyed our visit to Iceland, learned a lot about what it’s like to be a consultant and have many great memories to cherish long in to the future :-)

Karl McEntegart, Full Time MBA 2017/2018