UCD Smurfit hosted a unique entrepreneurial summer camp onsite last week in conjunction with the UCD Smurfit MBA. Children aged between 7 and 11 were brought through the entire entrepreneurial cycle from company formation, applying for jobs in their newly set-up companies to conducting market research. Members of the UCD Smurfit MBA, both students and staff, visited the camp and participated in the market research and also acted as venture capitalists while children pitched their ideas in return for seed capital (BizEuros) for their business idea.
The children’s companies designed, produced, marketed and sold their unique product. In Bizworld’s case, it is a short animated movie. It culminated in parents and students visiting the ‘box office’ to view the marketing campaigns and purchase tickets for the desired movie on the final day of the week-long workshop. Children balanced the books and kept ledgers during the entire process.
Bizworld Ireland is a group of educators and business people who have come together to inspire and empower children aged 10-13 to learn about money management, critical thinking and enterprise in a fun and creative way.
Bizworld sows the seeds so children can grow their future….and the UCD Smurfit MBA is delighted to be involved!
For other stories on our involvement with Bizworld, please click here.
Michael McDonnell, MBA Programme Manager.