Give me some sunshine
Give me some rain
Give me another chance I wanna grow up once again.
Humming this beautiful song from a popular bollywood movie, I geared up for my journey to Brazil. Having spent my last 7 months in Ireland I had already seen enough rains and now was the chance to see some sunshine.
“Doing Business in Emerging Markets” module is one of the most eagerly awaited modules of our MBA program. As part of this module half of the MBA class went to Brazil and the other half to China in order to get a better understanding of the business and cultural environment in the emerging nations. While business was always my top priority for this trip, I never lost sight of the fact that this might be my only trip with my fellow classmates as everyone gets busier with job search in the coming months. Hence, I wanted to make the most of it by getting to know them well. This trip was a welcome break for all of us and both the groups wanted to outdo each other in having fun on their respective trips.
With Brazil being another emerging economy like India, my home country, I was under the impression that things would be pretty similar there. While it had several characteristics of an emerging economy it had certain contradictions as well. For instance the price levels in Brazil were similar to or even more than that in a developed nation. Through our interaction with companies like Cosan, Petrobras, JWT, Pernod Ricard, etc. we got insights on the opportunity that lies ahead for these companies in Brazil. We also got an insight on the cultural issues and consumer behavior in this economy.
Visiting favela’s was an experience in itself. We felt a certain amount of fear while going there as we had been told how dangerous the place could be. Our fear was not unfounded as we noticed a teenaged guy with a gun in his hand and possibly keeping a watch on unwanted elements entering in the locality. We were amazed to see how an organization like AfroReggae is transforming the life of adolescents through the use of music. By doing so it is preventing these adolescents from going astray into the world of drugs and crime.
Amongst the various skills one gains as an MBA, multi-tasking is one of the significant one’s. Despite the hectic schedule which comprised of visits to companies and business schools, networking events, etc. we did manage to have considerable amount of fun (definitely more than our friends in China). While we were pretty occupied in Sao Paulo, the business capital of Brazil, we did find some time to explore Rio de Janeiro, the leisure hub of Brazil. The scenic locations of Rio are bound to take anyone’s breadth away and we were no different. We were left spell bounded by the beauty of Rio. These vivid memories make me feel that I took away more than I had bargained for. Obrigado (thank you in Portuguese) to the Smurfit School for providing us this tremendous opportunity to gain first-hand experience of the business environment and culture of Brazil.
-Rahul Jindal, FT MBA 2012/13