Smurfit MBA Int’l Study Trip -Brazil

As my colleague said in her blog post, we have just come back from this year’s MBA International Study Trips.

Each year, the Smurfit MBAs choose one of two destinations for the trip which in turn forms part of a module on Doing Business In Emerging Markets. This year, the Smurift MBAs chose to go to China and Brazil.

The Brazil group visited Sao Paulo and Rio de Janeiro in 8 hectic days. Similarly to the China trip, the trip was a mix of educational, business, socal and cultural visits and meetings – but I guess we had the better weather in Brazil!

We first went to FIA Business School for two very interesting lectures on Brazilian economy and culture. Following that we visited the Brazilian stock exchange BM&FBovespa, retailer Walmart Brazil,  Natura cosmetics manufacturer, BNDES (development bank), Petrobras the Brazilian oil giant, and Deloitte Brazil. We also met with a number of Irish businesses and business people in Brazil as well as Enterprise Ireland’s Brazil Office.

Smurfit MBA Int'l Trip 2011 -Brazil
Visiting Afro Reggae in Rio

The social aspect of the trip was a visit to impressive social enterprise organisation Afro Reggae, who work to keep youths living in the slums of Rio out of trouble through music and education.

No trip to Brazil would be complete without seeing the Christ the Redemer statue, tasting the local food and drink, or indeed exploring the day- and nightlife of Rio’s beaches! However, I will leave the other participants to tell this side of the trip…

– Rikke Budolfsen, MBA Programme Manager


Smurfit MBA Int'l Study Trip - Brazil
Smurfit MBA student Phuong at Christ the Redemer on Corcovado