My Ideas for the Future Scholarship

John McInroy, scholarship winner of the “Ideas for the Future” scholarship 201o updates us on the progress of his winning idea. Deadline for MBA scholarship applications for 2011 is 21 March

Having completed my MBA on exchange at the Indian Institute of Management, Bangalore, India I returned to my homeland, South Africa via the United Kingdom, to pursue my dream of spreading around the world. I was awarded the Ideas for the Future scholarship at Smurfit for this initiative and during my Smurfit MBA the concept was formally launched on redsockfriday 9th April 2010.

Just over 10 months later there are over 1,200 redsockers worldwide in 43 different countries and we continue to work towards the dream of connecting all passionate positive people in the planet by wearing redsocks every Friday wherever you are in the world and whatever you are doing! Each sock that is sold through the site, part of the sale goes towards various redsocker charities which we are actively involved with. We are also involved with various global events such as the Comrades Marathon (Unogwaja2011) and the Put Foot Rally. All information and ways to get involved can be found on

Recently I was lucky enough to be interviewed on two national television shows in South Africa talking about the redsockfriday UNOGWAJA2011 which 4 redsockers are attempting later this year, involving a 1,730km cycle from Cape Town to Durban in 10 days followed by running the gruelling 89.1km Comrades marathon.

John McInroy Smurfit MBA
John McInroy celebrating redsockfriday

Being part of the Smurfit MBA class of 2010 gave me a great platform to start to realise my dream.


– John McInroy, Full-time MBA 2009/2010

To see me in action,

Expresso live breakfast show (SABC 3)Supersport Sports Trust round up (Supersport1)