PPD on the Smurfit MBA – What is it?

This is our abbreviation for a very important part of the MBA Programme and it is short for Personal and Professional Development

In order to maximise a Smurfit MBA’s student experience, we designed a Personal and Professional Development (PPD) programme which runs in parallel to the academic curriculum. It starts during the Foundation Programme and continues right up until the end of the MBA. Most of our MBA students participate actively and we believe it may prove to be perhaps the most valuable learning experience and will stand in good stead to graduates years after they complete the MBA.

The purpose of PPD is to broaden each student’s set of soft skills to give them the edge in becoming the most effective leaders they can be.

These are some of latest events we have run.

Smurfit MBA PPD facilitator Brian McIvorOn 8th Jan, we held the kick-off event for Semester 2. It was a PPD one day workshop held before the academic term began called Career Detection. Brian McIvor, the esteemed careers guru, facilitated this for us.


Smurfit MBA PPD facilitator Barry Delaney
On the weekend of 14th and 15th January, Barry Delaney from PWC facilitated a workshop on SDI – Strength Deployment Inventory. This PPD workshop forms part of a theme that is based around Teams enabling a deeper understanding of how they function to thereby increasing the MBA student’s skillset in leading teams. For an overview click here





You will be able to read more about the students’ perspective in these blog posts.

– Michael McDonnell, MBA Programme Manager