In early summer 2017, the Full Time MBA class and first year EMBA class travelled to Reykjavik, Iceland for Smurfit’s first MBA International Consulting Project.
During the first week of the Smurfit MBA, our class was asked to reveal our ‘dream job’. While my mind automatically went to Consulting, I was quite surprised by the sheer number of my classmates who had been bitten by the same bug. The stalwarts of the MBA program (Read: Orla Nugent and Karan Sonpar), in yet another display of having their finger on the pulse, had already lined up two exciting consulting opportunities for everyone in our class – the first of which was an International Consulting Project in Reykjavik, Iceland.
Our team was paired with CrankWheel, a SaaS company that offers a browser plugin designed for quick, reliable and hassle-free screen sharing. Our consulting project entailed designing a US market entry strategy for the company. We were extremely fortunate to work closely with Jói Sigurdsson (Founder/CEO) and Gilsi Sigvaldason (Co-Founder/CCO). We couldn’t have asked for two more accomplished and accommodating individuals with whom to do this project. In addition to having a great product, they were extremely forthcoming with information that we deemed necessary to carry out our research and were always available to answer our questions and critique our suggestions. This went a long way in motivating us to deliver a project that would be useful to our clients and a source of pride for us in the years to come.
The year-long rigorous MBA programme at Smurfit equipped us with the right tools to successfully complete a project of this magnitude. The stress on teamwork, the long hours spent researching assignments, the management frameworks learned, etc helped us over-deliver on our promises. We were also extremely fortunate to have an invested mentor in Orla. She asked us all the right questions and gently nudged us in the right direction whenever she deemed it necessary, all the while supporting and encouraging our creative freedom.
The international capstone project has been instrumental in helping me internalise the learnings from the MBA programme and understand the rigors of working in the field of consulting. It was an exhilarating experience that further strengthened my resolve to succeed in this field. The major takeaway from the project for me was the importance of having an involved and interested client. Our experience and project would have been extremely different if our client hadn’t shown the enthusiasm they did. Another important takeaway was the importance of regrouping. We realised the importance of coming back to the drawing board every few hours to report progress and set hard deadlines. It is very easy to keep researching new information to fine-tune or improve your work. However, it is essential to know when to stop, especially when you’re working to an extremely strict deadline.
This project wouldn’t have been the roaring success it was – or as much fun – had it not been for my team mates – Ciaran Hope, Khanh Nguyen, Nikita Pusnakovs. I couldn’t have put a better team together had I selected it myself.
Gursheel Parmar, FTMBA
Crankwheel also took the opportunity to write about the project on its blog.
Last Week We Invited External Consultants …
No, not the type you’re thinking of! We were hosting UCD Michael Smurfit Graduate Business School students for International MBA Consultancy Week (from the 5th to 8th of June).
The goal of the MBA Consultancy Week is to provide benefits to both students and their clients. We feel this goal was definitely achieved.
These motivated, driven individuals stormed through our door and, after a brief introductory session, started applying their expertise to our business. They had to research, analyze and offer a key solution to our business case using MBA-grade skills and experience to develop practical growth recommendations.
Hopefully this exercise helped them put academic theory into action, learn practical business skills and finally, use presentation and reporting abilities in a business environment. As for CrankWheel, we really appreciate this remarkable opportunity. Nothing is better for business than an external, objective perspective, fresh insights and intriguing recommendations. Would we do that again? If possible, even tomorrow!
PS. Thanks for sharing lunch with us and for hunting for an open swimming pool in the wee hours of the morning! Big thank you and shout-out to the brilliant members of our team: Ciaran Hope, Gursheel Parmar, Khanh Nguyen and Nikita Pusnakovs!