Bizworld’s Dragons Den

As part of the Social Outreach Club a total of eight members from the Smurfit FT MBA recently spent two days on nearby Carysfort National School running the Bizworld programme. A form of Dragons Den crash course in entrepreneurship for Primary Schools. Having recently pitched our own business ideas at the conclusion of our Entrepreneurship module this was an opportunity to sit on the other side of the fence and listen to pitches from young entrepreneurs.

whatsapp-image-2018-04-26-at-13-37-35

In February six of us had met with Bizworld CEO Fiona McKeon and had been hugely impressed with her enthusiasm and the Bizworld programme she briefly outlined to us. Fresh from recent international trips to the US, Singapore, Vietnam, Peru and Chile we met Fiona again in April for a quickfire training afternoon to prepare us for the programme.

Somewhat uneasy from Thom’s horror tales of teaching we approached the school with trepidation, would we face an audience more challenging than our management accounting presentations? Jayinth, Spilios and I headed for one 6th class as Anita and Thom disappeared towards the other group. Thankfully we need not have worried as the pupils were extremely enthusiastic and by the afternoon session were eagerly working away themselves on their business ideas.

img-20180429-wa0024

Jayinth and I took them through their tasks for the day with Spilios regaling them with stories of his own entrepreneurial experience.  Within each 6th class the students had been broken into groups of five prior to our arrival.  Each groups task over a day and a half was to brainstorm and come up with a business idea, assign company roles to everyone, develop a marketing plan and raise finance before finally pitching their business idea to the dragons. They would aim to secure as large an investment as possible while retaining as much control over their business as they could.  They were provided their own Bizworld currency to achieve this. As we neared the end of the first day ideas included a healthy eating app, light up blanket for reading, solar powered wifi, compression pyjamas, sunshine contact lenses and remote-controlled furniture.

img-20180426-wa0012

On Thursday morning we returned for some last-minute presentation preparation before the pitching stage. It was clear from the pre-pitch practice that many of the students had done considerable work since our first visit on Monday. As nerves (ours more then theirs) frayed the first group got ready to meet the dragons. Armed with instructions to take a tough approach they marched into the staff room to pitch.

While Deepti and Spilios played good Dragons, Dragon Osmond took a harsher line trying to take as much of the businesses as possible. Sadly, his skills from our Managing the Negotiation Process module were no match for these wily 11 and 12-year-old budding entrepreneurs. Dragon Himanshu managed to get a present of a slice of cake from the students although having attended a Business and Society module (which considered the role of ethics in business) he assured us this had no impact on his investment decision!

img-20180429-wa0002

Next the students got a chance to impress their peers as 5th class students entered the classroom to listen to the pitches. Not having personally witnessed the pitch to the Dragons it was great to see the final product after the two days of work from the students.  After some robust questioning the 5th class students had an opportunity to buy a share in a company of their choosing. With the presentations finished the students repaid their loans and counted their cash. Concluding the two days we were delighted to hear many of the students would now consider setting up their own business in the future.

img-20180429-wa0009

We were extremely impressed with not just the students business ideas but also their presentation skills many of which would not have looked out of place in the MBA. Perhaps we will see some of these future entrepreneurs on the Smurfit MBA in a few years’ time?

 Overall it was a hugely enjoyable two days and a lovely end to the second semester before we ready ourselves for upcoming exams. Thanks go to Fiona in Bizworld and also to Carysfort National School for giving us the opportunity to present to such enthusiastic students.

Ruary Martin, Full Time MBA 2017/18

 

The Hidden Heartlands

The clocks went forward and suddenly there was light at the end of the tunnel. The finish line of the MBA came into sight and, with that, an obvious emphasis among the MBA cohort on prospective careers. On our return from the well documented International study trips, students endeavoured to surmount the endless MBA workload, while allocating sufficient time for networking opportunities. Factory visits had presented valuable learning abroad and I recognised the opportunity to organise a similar visit because of my family involvement in Xtratherm – an insulation manufacturer in Navan, Co. Meath. Conscious that semester three will offer significantly less time collectively as a class, there was no time like the present. Wednesday, 25th April, was identified as a rare vacancy in the MBA calendar. Although we did obliterate an organised golf outing (apologies Ian), the date was confirmed, and preparations began.

john-keegan-4

Exam concerns and assignment overload resulted in some having to withdraw from the trip, but an enthusiastic 21 students travelled to Navan – a first for many. Karl McEntegart, a full time MBA student, has developed a reputation for meticulousness on comparable company visits and this trip was no exception. He travelled alone and was ready (as expected!) to interrogate Xtratherm Sales Director, Martin Groome, when the rest of the MBA contingent arrived. We were directed to the board room where Martin presented us with a comprehensive overview of the company, its evolution to date and the obstacles it encountered to achieve the market presence it has today. Martin emphasised the importance of relationships in the industry and their dedication to offering “more than just insulation”.

john-keegan-1

Refuelled by coffee and refreshments, the diverse array of products came to life in the 3D demonstration room. The factory walk-through reiterated the learning from our ‘Operations’ module, attempting to maximise value and eliminate waste in all complexities of the manufacturing process. Although I have visited Xtratherm on many occasions, I am ever intrigued by its continuous improvement and management’s vision for growth. My father has always been a role model of mine, and today, I was extremely proud to illustrate to my classmates what is achievable when a collaborative group, with a hunger for success and a willingness to learn, is established. Xtratherm has exceeded all expectations and its acquisition by UNILIN in 2016 is recognition for the value created by three individuals who started out with what was only a dream.

john-keegan-3

I started by highlighting that the finish line of the MBA is in sight and I will also conclude with that thought. There have been times on this programme when I felt I was past insanity and I questioned my decision to endure such a rigorous programme. However, as the end line nears, I feel a sense of lonesomeness for my classmates. We have been to the trenches and back and created bonds that I genuinely hope last a lifetime. But in reality, each individual will pursue their own personal career, wherever that might take them. Where will everyone be in six months? I do not know – I suppose I better make the most of the next three!

John Keegan, Full Time MBA 2017/18

john-keegan-2

‘The World travelled road to Washington’

MBA case competitions are a quintessential part of the MBA experience for many ambitious students. Eoin and I found a Case Competition titled ‘IBM Case Competition, The Challenges of Digital Strategy’.  The final of which would take place in the McDonough School of Business part of Georgetown University in Washington D.C. USA. After a quick discussion about the suitability of the competition, we set about putting together a team of complementary skillsets, attributes and personalities, a team we felt could go to Georgetown and win- enter Huyen and Marcelo.

2018 was the seventh year of the IBM-Georgetown Case Competition. Each year a real case based on a U.S. government department is produced. In 2017 this was the Department of Defense, the 2018 case that we received was based on the problems facing the National Park Service (NPS).

nps_truck_whitehouse

For the first round we were required to submit a five minute video submission detailing our strategy to resolve a case study based on the real life problems facing the National Park Services, problems which included a $11.6 billion maintenance backlog. This was a challenging case with a deadline that clashed with our International Business Trips. The Friday before setting out on our respective adventures we filmed a segment together in Smurfit, as can be seen in the photograph below:

gbit_09-03-18-1

Karan Sonpar and Pat Gibbons were extremely generous with their time and gave the team fantastic support with the case throughout. With Karan and Pat helping us we began to wonder was destiny conspiring for us to advance to the second round in Georgetown. To produce a quality strategy to this difficult case, every spare minute was utilised by all team members on both sides of the Pacific Ocean with a major part of our round 1 solution being solved on the back of the buses which took us from the company visit to company visit. Our Global Virtual Team experience from semesters 1 and 2 was also put to good use with Skype calls taking place, not easily with a packed schedule and 12 hour time difference between Hanoi and Lima, but where there is a will, there is a way.

james_rainbow_mountain

We decided that the theme of our video submission would be that we travelled the world searching for the best solutions to solve the NPS problems, below you can see photos at the various locations where we filmed.

eoin_ha_long_bay

Returning to Dublin on Friday 23rd March 2018, still jet-lagged we met up on Saturday to finish our submission, upload to the video on YouTube as per the case requirements and inform Georgetown. Twelve days later our belief that we had been produced a quality solution was vindicated when we were one of the 9th out of the 30 plus teams who entered to be chosen to compete in the finals in Georgetown. After an excited talk with the team and the MBA Programme Office we accepted our place in the final, little did we know then what we had let ourselves in for over the next 12 days!

huyen_machu-picchu

For the following 12 days, we all had to step out of our comfort zones, further than any point so far in our MBA experience to date. The second round case built on the first round, however teams were allowed to build on what they had already produced in round 1 or tear up their existing strategy. As a team we decided that our strategy from the first round would not be good enough to win and so we essentially started again. The team dynamic was really good, we were all on a mission to produce a winning strategy for the NPS, apart from attending lectures all team members spend every minute of our time on the case. Two days prior to the competition, one day before flying to Washington D.C. we were pushed to the limit. We presented 3 times that day with an evolving presentation, receiving feedback from the MBA Programme Office, academics and our fellow classmates. That Wednesday night after 10 days of internal debate, external feedback and not enough sleep we settled on our presentation (well most of it anyway!).

Thursday morning we got to the airport and our 12:55 flight with United Airlines was cancelled! We go to the United Airlines desk, let them know that we can’t wait for the next flight which is tomorrow because of the competition and we were put on the 12:30 flight with Aer Lingus.

cancelled_flight

We arrive in Dulles International Airport at 15:30 EST and call an Uber to our hotel. After some shopping for essentials in a dollar shop and a fine meal in KFC, we return to practice for the following day’s competition, just after midnight and having been awake for over 24 hours we called it a night.

kfc_photo

Friday morning we started the day right with Pancakes, butter, bacon and eggs, the breakfast of champions, except Marcelo who had cereal, toast and two cups of coffee! On the way to Georgetown we got excited when we drive past the Pentagon and spot the Washington Monument, which prior to the Eiffel Tower was the tallest structure in the world and is managed by the NPS, one of many NPS sites that we were set to visit over the weekend.

flag_union_station

We arrived at Georgetown to a warm welcome from the competition committee. One thing I have not mentioned thus far is that all teams throughout rounds 1 and 2 had to remain anonymous until the final results were given, to prevent any potential bias from the judges. After registering, conversing with our competitors and a welcoming address from IBM and Georgetown, we were shown to our private room and told to make ourselves feel at home and that we would be called at 10:50, the countdown was on! For the most part we relaxed, did a small amount of practice got mentally prepared for the competition, 10:50 came and we were escorted to the lecture theatre, in front of us was 5 judges from IBM, the three teams who had presented already that morning and some Georgetown students, all keen to see what strategy the most culturally diverse team in the competition would propose to IBM and the NPS. Our 15 minute presentation was timed to perfection, we answered all the questions to the satisfaction of the judges and at 11:15 left the lecture hall to a round of applause. We were on cloud nine and slowly floated back to our room full adrenaline and the joy of performing to our ability under pressure.

sun_artistic_taxi

In the afternoon we had lunch, networked, spoke to IBM’s HR/recruitment representative, and received a tour of the Georgetown campus. 15:20 the moment of truth arrived, IBM gave general feedback on the groups which was invaluable, given that we were all acting as IBM consultants in this round, then the top 3 were presented. Unfortunately we did not place in the top 3 but we were satisfied with our performance and extremely proud that we had gone to Georgetown to present a quality strategy to IBM on a real case and most importantly represented UCD and the Michael Smurfit Graduate Business School with pride and conviction.

picture_trophy

After the event we retired to the Bulldog Tavern to share some refreshments with the IBM judges, the McDonough School Associate Dean and our fellow MBA competitors, who predominantly were attending business school in the U.S. but hailed from all over the world. After an entertaining evening with we set off for our Airbnb, exhausted we all fell asleep before 10 p.m. The next couple of days were amazing, the Mall in Washington and the museums which border it need to be experienced. Washington D.C. is a beautiful city and definitely worth including as part of a U.S. East coast trip.

team_georgetown

As a team we must thank on an individual basis, Ro Downing, Agnieszka Wisniewska, Emma Mescall, Pat Gibbons, Karan Sonpar and Bob Brennan. We would also like to thank our classmates for their feedback on our presentations and for their support in general which meant a great deal to us.

wwii_memorial

To conclude everyone in the team pushed themselves to the limit for the IBM-Georgetown Case Competition. When the case was released two days before the International trip the easy thing would have been to say it can’t be done, but we said let’s have no regrets and give it our best effort. The lesson here is if there is something you want, don’t look for or accept excuses, keep trying, be brave, keep learning from your efforts, engage with the right people and you will get where you need to be, we promise you and you will be a better person for it.

James Kelly, MBA Full Time 2017/18

team_mall_capitol_hill

Smurfit MBA- ON THE HORIZON

In the blink of an eye, 8 months have passed. As we return from our International trip and begin to re-immerse ourselves into our regular routines of lectures and assignments, I realize that we are into our final lap of MBA. It is now time for me to reflect on how my life has changed in the span of those 8 months.

Among managing multiple assignments, writing journals, job hunting and other things; what has really encouraged the collaboration and team work among my cohort are the clubs at Smurfit. These clubs provides us an opportunity to step beyond the realms of our regular jobs and gain first-hand experience of managing a team, while also managing an event.  I take pride in being a member of the Smurfit Entrepreneurship Club, which provides a stage for aspiring entrepreneurs, as well as serial entrepreneurs to learn from each other’s experiences.

It has taken 23 club members, 7 months and to enlist 7 speakers to bring, “ON THE HORIZON” to life. The event was marked with the presence of prestigious speakers from a range of diverse and thriving sectors such as Heathtech, Fintech, Renewable Energy and Artificial intelligence- with the focus on addressing the inevitable Industrial revolution 4.0. As an MBA student, I feel blessed to be in the presence of some of the brightest and forward-thinking minds of the country.

I will admit when we first discussed about the event, I couldn’t have anticipated from that this event concept would grow into one of the most memorable experience of the MBA for me. It was a wonderful experience to witness my MBA colleagues collaboratively sweat to make this event a success.

The Entrepreneurship club provided me with the necessary breaks from the  MBA. I learned a lot about my colleagues during the club meetings through sharing our entrepreneurial experiences, which at times were both insightful and overwhelming. Personally, it gave me a platform to share my initial ideas to a critical and well-informed group for their expertise. I am sure that in today’s world, nowhere else I would be getting such valuable and trusted advice for free.

The idea of “On the Horizon” event, began with industries our club wanted to know more about, in the context of exploring entrepreneurial drive of Dublin. Our interests in Healthtech, Fintech, Renewable Energy and Artificial intelligence became the pillars of this event. The roadmap our event was not smooth, as I realized quite early and it wasn’t easy for us as students to attract such renowned speakers to our event. However relying on our Irish colleagues networks proved really helpful, as did the Smurfit MBA brand behind us in order to help us get the ball rolling. 

We are a club of budding entrepreneurs and wanted our innovative event to live up to the Smurfit name, doing us both proud. Not a single person shied away from their responsibilities, from the event preparation and guidance, with continuous suggestions to improve the event coming from colleagues and club members alike.

What came to me as a surprise to me was the experience that I gained as it challenged my thought process. I was a staunch believer of the fact that an individual requires a certain level of education before they can channelize themselves into setting up a business. My belief was contradicted, when I witnessed a group of school going students in the age group of 7-11 pitched themselves as CEO, CFO and COO. Furthermore, one of the teams had also prepared and shot an advertising campaign for their product. The event witnessed an inspiring array of entrepreneurial talent from school going kids, to our key note speaker- Oliver Tattan, a serial entrepreneur and founder of Genebox. I would like to thank the speakers, MBA Programme Office and my fellow club members that helped to make this event a huge success.

Ayush Nagpal, Full Time MBA 2017/18

ayush-blog

Surprising Application of MBA learning

The general expectation from the MBA program is to develop your leadership skills and prepare you for management roles. Our LATAM experience showed us how these MBA concepts could also transcend to other interesting aspects of personal life.

osmund-2

After day-long seminars with important speakers, we were eager to experience the thriving nightlife at Santiago, Lima and Cusco. The odds were stacked against us as we had limited dancing abilities and very little knowledge of the local language.

The lessons learnt from our last semester, it all came back to us! On the dance floor, we strategically identified potential dance partners by scanning the environment through the lens of segmentation targeting positioning concept, which was taught by the three musketeers of marketing – Damien, Andrew and Marius. We reminded ourselves about McNutt’s lesson on Nash equilibrium and realized that it was better to cooperate than compete with each other on the dance floor.

osmund-3

On analysis of our interactions with the local people, we realized that our competitive advantage was that we hailed from India – the exotic land of the Taj Mahal and Khajuraho temples! We tactically played this trump card, which turned out be a great ice-breaker and kept the conversation flowing.

News of our happening nightlife spread like wild fire to the other end of the globe where the other half of our bunch was chilling in Hanoi. This experience taught us the true meaning of Chinese whispers. Our innocent dancing with the local women was distorted into creative, hilarious stories which made us men of questionable character! Overall, those two weeks were truly a highly immersive cultural experience. This has boosted our confidence of our ability to effectively handle international client relationships by overcoming language and cultural barriers.

osmund-4-jpg

On returning back to Dublin and resting on that weekend, we were directly thrown into early morning day-long sessions of Operations and Supply Chain Management with the effervescent George Onofrei. We had interesting presentations covering companies across a wide range of sectors – Ebay, Dominos, Zappos, Sonae, Amazon, Zara and Cincinnati Hospital. Some of the teams entertained us by offering us pizzas and fruits. However, my team member John Keegan stole everyone’s thunder when he introduced his mother as a guest appearance during our presentation on Cincinnati Hospital. Our first group presentation turned out to be very successful and we look forward to building on that momentum.

Osmund Allan, MBA FT 2017/18osmund-1

 

MBA International Trip – A True International Experience

I had the opportunity to visit South America for the first time as part of the MBA International Study trip. Narcos, Machu Picchu and football were few of the things I knew about South America. This International study trip was my opportunity to have a real taste and feel of the continent, while also understanding a different culture. This helped me to link the theoretical knowledge that I learnt in the MBA programme, to its market application in an unfamiliar country. The main reason of doing an International MBA was to obtain a global experience. This trip added the icing on the cake.

Santiago is one of the most developed cities in South America. However, it is also a city which lies in a highly active seismic zone, as earthquakes in Chile are a routine occurrence. I was astonished to find that the Chilean infrastructure is so strong and dependable and that the Chilean people are unperturbed unless an earthquake measures higher than 6.5 on the Richter Scale. I also had the opportunity to visit one a non-profit organisation- Fundacíon Vivienda, which makes temporary houses for earthquake affected people. I fortunate to meet with to Miguel Mora, the Operations Director of the firm. We discussed on how we could make use of the residing materials from the houses.

We also met a lot of renowned speakers like Nicolas Verdesoto, who manages investor relations at Banco Estada, the State Bank of Chile. He explained the Chilean economy and its fiscal policies. We had the privilege of visiting one of the finest vineyards in the world- Vineyard Veramonte in Casablanca and of course, we bought some bottles for ourselves!

After a few exciting days in Chile, we flew to Lima, Peru for the second leg of our journey. And guess what, we met the CEO of Vivo Air, one of the cost leaders in the Aviation Industry. He spoke about the history, the company strategy going forward, their beliefs and how being a cost leader gives them a competitive advantage.

This trip also gave me the opportunity to visit one of the leading textile manufacturing firms in LATAM. I had never been to a textile manufacturing factory before. Eduardo Elias, the Director of the firm, provided us with a great insight into the process of making clothes. We also visited his industrious factory and the textile testing centre.

We stayed back in Peru for five more days to understand the LATAM culture. We explored the cities on our own experiencing the nightlife, the remains of the Incas civilisation and the natural beauty that South America possesses such as Machu Picchu and the Rainbow Mountains.

Orientating and managing cultural differences is an essential part in a manager’s work life. As an MBA graduate, it becomes essential to learn how to conduct business in a completely different environment with a variety of cultures. Furthermore, it becomes vital to understand how to harness the theories learnt during the MBA to accommodate the cultural diversity in an International setting.

Finally, I would like to thank the Smurfit MBA Office for providing us this opportunity, my group who accompanied me to make each and every day special, Karan Sonpar for his speed dating networking tips, Thom Strimbu for capturing these wonderful pictures and the tour organisers for making this trip a memorable experience.

Himanshu Kamat, MBA FT 2017/18

himshansu-collage

 

UCD Smurfit MBAs go to Tokyo & Seoul

Bukchon Hanok Village, Seoul
Bukchon Hanok Village, Seoul

On March 11th, 70 MBA students will depart for the annual Smurfit MBA International Study Tour. This year, for the first time, we will be visiting Tokyo, Japan and Seoul, South Korea. The Study Tour encourages participants to immerse themselves in the business environment of these unique countries by taking them on an intensive exploration of local business practices, challenges and cultures, using company visits as the ideal setting for practical learning. It combines a variety of high-level company visits, presentations and panel discussions from leading executives, government officials and entrepreneurs, all relevant to the core management disciplines being studied on the ‘Doing Business in International Markets’ MBA module.

Harajuku, Tokyo
Harajuku, Tokyo

Along with the academic aspect of this module, there are three main outcomes that we aim to achieve throughout the week-long Study Tour:

Career Development: To develop a deeper understanding of doing business in an international context and an opportunity to network with senior executives from various backgrounds.

Skills Development: Practical exposure to innovative business case studies relevant to the core courses studied and enhance team working skills through group challenges.

Personal Development: An intensive social networking opportunity. Build strong relationships. Challenging experience – “get you out of your comfort zone”.

Asakusa Temples, Tokyo
Asakusa Temples, Tokyo

There is a strong networking and social element to the Study Tour and we have lots of exciting adventures lined up; dinner in the ‘Kill Bill Restaurant’ in Tokyo, visits to Harajuku, Takeshita Street, Asakusa temples, Gyeongbokgung Palace, Bukchon Hanok village and National Museum of Korean Contemporary History.

The students will be joined by Professor Karan Sonpar, Professor Pat Gibbons, Roisin O’Loughlin (UCD Smurfit), Lyndon Worrall (Legacy Ventures) and myself. Keep an eye on the MBA Blog next month to hear how we get on in Tokyo and Seoul!

Click here find out more about the Smurfit MBA.

Avril Donohue ~ MBA Alumni Relations, Communications & Events

MBA International Study Tour 2016

atlantis-the-palm-dubai-1
Atlantis, The Palm, Dubai

Last night (for the ninth year in a row), we had Lyndon Worrall from Legacy Ventures join us for the Pre-International Study Tour Briefing Session. We are just four weeks out from the Study Tour so we were all eagerly awaiting Lyndon’s presentation and left the session feeling very excited after hearing all that is in store for us!

Lyndon
Lyndon Worrall – Legacy Ventures

During his presentation, Lyndon explained how the Study Tour allows participants to immerse themselves in the business environment of a specific country by taking them on an intensive exploration of local business practices, challenges and cultures, using company visits as the ideal setting for practical learning. The Study Tour combines a variety of high-level company visits, presentations and panel discussions from leading executives, government officials and entrepreneurs, all relevant to the core management disciplines being studied on the ‘Doing Business in International Markets’ MBA module.

Cape Town Overview
Cape Town

On March 12th, 61 MBA students will depart for the annual Smurfit MBA International Study Tour. 39 students will be traveling to South Africa, accompanied by Dr. Virginia Stewart, Lyndon Worrall and myself. 22 students will be going to UAE & India, joined by Professor Karan Sonpar, Professor Pat Gibbons, Sze Von Lam and Roisin O’Loughlin.

The South Africa trip will include visits to both Johannesburg and Cape Town while the UAE & India group will be going from Dubai to Mumbai.

Along with the academic aspect of this module, there are three main outcomes that we aim to achieve throughout the week:

Career Development: To develop a deeper understanding of doing business in an international context and an opportunity to network with senior executives from various backgrounds.

Skills Development: Practical exposure to innovative business case studies relevant to the core courses studied and enhance team working skills through group challenges.

Personal Development: An intensive social networking opportunity. Build strong relationships. Challenging experience – “get you out of your comfort zone”.

View from below the world's tallest building, standing at almost 830 metres and 160 stories high. Illuminated at night.
The Burj Khalifa – View from below the world’s tallest building, standing at almost 830 metres and 160 stories high. Illuminated at night.

There is a strong networking and social element to the Study Tour and Lyndon has lots of exciting adventures lined up; dinner at Atlantis, The Palm Dubai, a visit to the world’s tallest building The Burj Khalifa, a sunset cruise around Table Bay in Cape Town and lots more.

Keep an eye on the MBA Blog next month to hear how we get on in South Africa, UAE & India!

Avril Donohue ~ MBA Alumni Relations, Marketing & Events 

Click here find out more about the Smurfit MBA

The MBA Experience Curve

2015_01_12

Week 5 and who would have known a glossy magazine or a good thriller has been swapped for the Harvard Business Review and the New Yorker! (Thank you Megan).

Week 1 informed me that most experience curves reflect the joint effects of learning, technological advances and scale all of which feature in my MBA experience to date.

Coming from a science background the learning growth has been enormous already, the clues are there: my accountant husband smiles with delight as I engage wholehearted in the debate of rules-based versus principles based accounting standards. Although, as a Welshman I do wonder if his smile is more related to a recent sporting event.

I am not an avid fan of motorcycling nor have I played Wii or Xbox but now I can hold my own in a conversation on market shares in these industries. I do look forward to exploring the online dating industry in an upcoming assignment particularly when one of our team has expressed he will sign up – all in the name of experimental research of course. The strong focus on team work has been a brilliant contributor to the learning curve as well as laughs as we engage in great healthy debate at late hours and produce assignments. My favourite to date has been the complementors debate and whether the hot dog can survive without the bun.Personal_Development_300

Learning doesn’t stop at the acquisition of knowledge, as I embark on my own self-development journal, the exploration of my values, personality and emotional intelligence is yielding insightful information aiding my professional work.

Technological learning is also growing at a rate of knots, who knew there was an App to read PDF articles as you drive, proving time management tips are invaluable in the MBA experience.

This leads me to scale, in this context it is volume, where would we be without the volume of reading and assignments to add to the overall learning experience.

Only last night in the midst of Tie-gate we discovered in the forecasting world that the Donegal football team may be seen as a coconut and that Ruth is a Taurus like myself.

It really is the MBA that keeps on giving; my credit card bill is the lowest it’s been in a decade. Late night shopping ..ahem I mean …class ..on a Thursday is a blessing.

With the news of exam dates last night, resilience, endurance, stamina are all key words as I move into week 6.

So as my brain expands, I’ve been told ‘gosh you are a great dinner party guest’ alas if there was time … for now I just have to be a great conversationalist at the water cooler!

Tanya Kenny ~ EMBA Year 1

The True Meaning of Learning


The True Meaning of Learning

Fifteen months ago I contemplated embarking on the executive MBA. It was something I thought would benefit my career. Then, I had just completed my professional accountancy examinations and couldn’t imagine a greater workload from doing the course. Fast forward fifteen months, the EMBA has been a rollercoaster. It is a four-semester course with continuous assessment exercises contributing to final grades. For me, in terms of workload this represents the key difference between professional accountancy exams and the EMBA. Individuals learn the skill of combining the pressures of assignments with readings without forgetting the demands of their full time jobs and family lives. In truth, the intensity of this semester hasn’t yet scaled the heights of the last semester perhaps due to knowledge of a two-week mid-term break with an added week for Easter. However, with several projects due after the mid-term break, there is a general feeling that we are about to quickly shift through the gears.

Before I enrolled, I questioned myself whether I had made the right decision to do the EMBA, whether the benefits of the EMBA outweigh the financial and non-financial cost. In the last week, I have seen an NPV calculation in one of my finance lectures that shows how financially valuable the course is. While that is nice to know, it is not as important as the self-development programmes which I have found equally as valuable as the academic learning. Regardless of time constraints, I would encourage anyone considering the Smurfit Executive MBA to take advantage of the invaluable non-academic sessions included in the programme. To date, my eight academic modules and the non-academic ones of presentation seminars, career development sessions are interactive making the EMBA programme a truly unique experience. This is not surprising considering the rich blend of experience in the classrooms. As Benjamin Franklin once said “Tell me and I forget, teach me and I may remember, involve me and I learn”. For me, this encapsulates the essence of true learning.

Olumuyiwa Farayibi ~ Executive MBA