A Walk Down Memory Lane of Recent Irish Economic History

ecoa

Kevin Cardiff of the European Court of Auditors addresses the Dean’s Speaker Series

The Dean’s Speaker Series had another event last Wednesday when Kevin Cardiff of the European Court of Auditors and also Auditor of the European Stability Mechanism visited Smurfit School. The Dean, Professor Ciarán Ó hÓgartaigh welcomed Mr. Cardiff to Smurfit. Mr. Cardiff is a decorated senior civil servant and regaled attendees with a detailed summary of economic history in recent decades, spanning the 1992 currency crisis and various iterations of the ERM up to the recent financial crisis of 2008 and beyond.

In a detailed address resembling memoirs, Mr. Cardiff described the tribulations of the 1992 currency crisis in fine detail – featuring newspaper clippings of the big events at the time including the days of major turmoil for Sterling and the Púnt, including the devaluation of the Púnt. He also touched on the advent of the Maastricht Treaty and the departure from the single currency of certain countries in its early days.

Black Wednesday

Mr. Cardiff described in detail the events of the 16th of September 1992, when the United Kingdom withdrew from the Exchange Rate Mechanism. What happened on this day was that Sterling had come under pressure from speculators who had begun a massive sell-off and the UK Government raised interest rates from an already high 10% to 12% with a promise that they would raise further to 15%, in a scenario that was unfolding by the hour. One of the causes of the acuteness of the crisis was the rules of the ERM, particularly that the Bank of England were required to accept any offer to sell Sterling.

The eventual advent of the European single currency was also addressed by Mr. Cardiff. He highlighted the widening of fluctuation bands via the Brussels Compromise of 1993 and Stages II and III of ERM, when mutual exchange rates between member currencies became fixed and the physical currency was introduced in the form of notes and coins.

Mr. Cardiff also gave a detailed review of the events of the financial crisis of 2008, including key developments in relation to the recapitalisation of financial institutions, which he also deals with in his book, “Recap”.

A short question and answer session followed Mr. Cardiff’s address, when the recent event of Brexit was noted and a discussion was had around the future for the European Union. All in all, the event was a thought-provoking and interesting perspective on recent economic history and food for thought in terms of what will happen next in the EU with respect to both regulatory developments and the overall structure of the Union.

Ciarán O’Shea ~ Year 2, Executive MBA

MBA Rugby World Cup 2017

1

All great journeys start somewhere. In our case we started on a wet Wednesday night in early February on a triangle of waterlogged grass adjacent to the UCD all-weather pitches.  There was no room at the inn, we were forced to set up in the dimly lit corner stealing whatever light we could from the American football team training on the pristine surface just 10 metres to our left. We started off as the underdogs and remained so for the duration of this journey, just the way we like it.

The committee had first met the previous week to discuss the possibility of organising a team to attend the 37th MBA Rugby World Cup in Dansville, Virginia. Smurfit have attended the tournament for the past 18 years and we wanted to keep this tradition alive. We outlined the list of tasks we had ahead of us and set to work. It was no mean feat, we had 8 weeks to organise training facilities, a trainer, flights, accommodation, insurance, jerseys, corporate sponsorship and most importantly an actual team.

One of the major turning points and key to our success was the introduction of our Head Coach David “Manners” Mahon. Not much was known about him at the time, although there was a rumour he once fought superman and the loser had to wear his underwear over his pants. He managed to transform us from a bunch of misfits (half of whom had never played rugby before) into a well-oiled try scoring machine. We trained hard for 8 weeks and unfortunately, due to the intensive regime Manners insisted on, we lost a few soldiers along the way, ending up with a bare contingent of 15 lads and 7 ladies travelling.

2

With much blood, sweat and tears shed by the committee in getting the logistics in order, the day of departure arrived and we all set off for Danville, Virginia (some arrived sooner than others due to a storm over New York). Upon arrival we discovered we were sharing a hotel with the Harvard team which allowed great networking opportunities (the balanced scorecard was a popular topic of discussion to break up those awkward shared elevator journeys).

The tournament’s first game on Saturday saw the men’s team face SMU from Texas in a riveting contest. We demonstrated our dominance early when Cameron Kenny, who ate the hotel out of weetabix earlier that morning, decided to take on the SMU team himself and ran over for an early try. Dazzling footwork from full back Craig ”Joey Carbery” Kennedy led to two more tries which finished the game early. Our next opponents were Columbia Business School, where man of the match Kevin Lynam took the ball and barged past three stunned Columbia forwards to get us on the scoreboard early. Tries from Darragh ”Biceps” O’Neill and Eoghan “Stringer” Cudmore closed out the game and we marched on to face Wharton in our final game of the day. This was a tougher contest but we prevailed in the end through excellent forward play from the impassable trio of Jan Ullman, David Camp and Colin Dunne. We finished the group stages top seed with an impressive tally of 28 tries.

The newly formed women’s team had a rocky start losing their first touch rugby game to London Business school (A) who allegedly had 76 substitutes, which they used after every try. However, nothing like a defeat to ignite a spark and something happened in that post-game huddle that inspired the ladies to go on and win their next three games against Wharton, LBS B and Columbia. Talk of the first day was a try scored by Smurfit Ladies Captain Ciara Keane, getting the ball in her own half she weaved her way in and out of the Columbia defence to cross the line untouched to win the game in the dying seconds. Some compared it to the magic once conjured by a young Brian O’Driscoll. Incredible skills were demonstrated by all with some impressive team tries including an amazing diving touch by Lyn Markey. The ladies day finished with a tense drop-off game against LBS B that saw Smurfit emerge victorious after a well-rehearsed switch pass between Ciara Keane and Mary Sheehan opened up space on the wing to allow Sheehan touch down in the corner. A job well done by both teams. With sore bodies and big smiles we headed to the Danville farmers market for a BBQ and networking event with the other schools.

3

We awoke Sunday morning bright-eyed and bushy-tailed to prepare for our quarter finals.

The men’s team had drawn Wharton, a formidable Ivy league school from Philadelphia. We had a slow start to this game but true leaders, in the form of Leigh Carr and Niall Gallagher, emerged to score excellent individual tries to see us through to the semi-final. The ladies faced Yale in their quarter final, they scored three amazing team tries with Micaela Connery Maria Barry and Lyn Markey touching down. The men now faced their biggest challenge yet matching Harvard in the semi-final. At this stage our bare panel of 15 began to take its toll and we were reduced to 13 men through injury. Exceptional defensive work from Cathal Murphy and Will Sheahan was unfortunately not enough to keep the pocket protector wearing Bostonians out. We crashed out of the competition coming 3rd overall out of 16 teams, always the underdog.

The ladies breezed through their semi-final, with an exceptional defensive display from Kerry McLaverty, to find themselves in the MBA World Cup Final against their initial defeaters LBS A. I caught a whisper of Manner’s pre-final speech, it sounded somewhat familiar, something about “inches” and “Healing as a team or dying as individuals”,  whatever it was it worked. With the sun shining down and tri-colours out in force the final began. It was a tight contest Mary Sheehan showed her resolve and came close to running over for the Irish. Alas, even great defence from Michelle McEvoy wasn’t enough to keep the Londoners out. LBS used their 76 substitutes to great effect and in the end, the fresh legs made all the difference with Smurfit having to settle for 2nd place. An incredible achievement for a group of ladies assembled hours before the tournament. What they achieved will go down in history as one of the greatest David vs Goliath stories the tournament has ever seen.

The weekend was truly an amazing experience and the committee would like to thank all of the students who travelled. You have done both your school and country proud. We would like to sincerely thank all our sponsors, especially Sinnotts Bar and Newstalk, without your generous assistance none of this would have been possible. A special thanks must also go to Orla and Zoe in the MBA programme office and everyone who attended our fundraising events, your support helped make the trip an overwhelming success.

However, the journey does not end here, both Men’s and Ladies teams have unfinished business left on that field in the woods of Virginia. The only thing that stopped both teams was a lack of resources, an issue we have plans to address. Luckily most of the team are undertaking the Executive MBA, meaning we have one more year to make things right and get Smurfit back to where it should be, Number 1.

I will finish with the words of a well-loved Irish Poet :

We’re not here to take part…We’re here to take over

Brendan Staunton, Year 1 Executive MBA

The Entrepreneurship Club

innovate

One could argue that the main draw each Wednesday evening was the fine canapes and wine; but with over 1400 man hours of discussions and learning about entrepreneurship that were enabled this semester, the bait wasn’t really needed but was much appreciated.

The opportunity to get a first-hand interpretation of experiences from industry stalwarts, serial entrepreneurs, venture capitalists, business gurus and a class of peers with a common hunger to solve a problem, any problem, has been truly beneficial.

The UCD Entrepreneurship Series, brought to fruition by The UCD College of Business and The Smurfit MBA Entrepreneurship Club, has been a successful collaboration under the stewardship of the Entrepreneur in Residence Majella Murphy and the MBA students. The legacy of which we hope continues into the future.

This year we saw the journey of UCD alumni, as they tackled the highs and lows of setting up their own establishments and heard their account of navigating the often-misunderstood entrepreneurial landscape. From idea generation, problem resolution to monetization, the forum has not only dealt with the necessary guidelines and tools but also efficaciously highlighted the bravado of the human spirit.

Two of the events gained substantial fame, the first was the visit of Patrick McGuinness and the latter comprised of a panel of Venture capitalists. Not surprisingly though, since two of the greatest fears before pursuing down this route seem to be the risk and raising finance. Patrick, the man behind the phrase FOMO or Fear of Missing Out, spoke of transitioning into entrepreneurship through a 10% approach (time, energy and funds) while the Venture Capital event dismissed several urban legends that we all perceived existed in the game.

Some of us came into the MBA with entrepreneurship experience and others came in with entrepreneurial ambitions, but rest assured most of us now have the aspiration to pursue our own path someday soon.

Entrepreneur. Chart with keywords and icons
Entrepreneur. Chart with keywords and icons

Schedule of events

From UCD Smurfit to Startup CEO

Journeys from UCD Smurfit to Startup CEOs.

  • Lukas Decker (Coindrum)
  • Ronan Byrne (Clearsight Innovations)
  • Stephen Quinn (Jobbio)

Their personal journey, the hows and whys, the choices and sacrifices, the highs and lows.

Inside the Incubator @ GEC

Insight into the Guinness Enterprise Centre, their offerings, introduction to current start-ups residing there and the opportunities to get involved.

Social Enterprise Scaling – CoderDojo

Bill Liao, CoderDojo’s first angel investor, as he recounts the story of the rapid global growth of their movement.

Unspoken Lessons from Failure

“It is fine to celebrate success, but it is more important to heed the lessons of failure”.

The 10% Entrepreneur

Choosing between the stability of a traditional career and the freedom of entrepreneurship?

Inspiring Creativity & Innovation @ Google

How does Google manage to generate, create, innovate and launch new products and services in an endless flow?

The Best Source of Funding Depends on…

“The best source of funding depends on where the company is at in their journey, what their needs are and the terms on the table for any particular deal.”

Hear three of Ireland’s leading and most respected Venture Capitalists and Advisors:

  • Brian Caulfield
  • John O’Sullivan
  • Michael Culligan

Joined by two entrepreneurs:

  • Neal O’Gorman (Artomatix)
  • Myles Murray (PMD Solutions)

Innovation – Accenture-style

With the launch of their Centre for Innovation, “The Dock”, hot off the press, what is Accenture’s strategy and structure around Innovation and what role does The Dock play in that?

Join Eva Maguire, designer of the internal innovation ecosystem at The Dock, to find out how they plan to make it work! 

Social Entrepreneurship: A Serious Consideration

Have you ever considered that a social enterprise may not be much different from a commercial one?

  • Emma Walshe (COO Foodcloud)
  • Kate Dobbyn (MD Seachange Foundation)
  • Sinead McCool (Enactus Ireland)
  • Gain insight into what pursuing a social enterprise entails.

Real examples of what it takes to be successful, the challenges, the supports available and how sustainability can be achieved.

BREXIT: Opportunity or Threat for Irish Entrepreneurs?

“Turning the challenge of Brexit into an opportunity: How are entrepreneurs and their representative bodies preparing for Brexit?”

A stellar panel of entrepreneurs and senior representatives from government bodies for an insightful discussion on the impact Brexit, how and what contingencies have been developed, and what the government and the entrepreneurial representative and support bodies are doing to assist with the impact it will have on the entrepreneurial community in Ireland

  • Donal Hayes, Director, Tipperary Cheese
  • Paul Byrne, CEO, Currency Fair
  • Eamonn Molloy, Assistant Secretary, Britain & NI Affairs Section, Department of the Taoiseach
  • John McGrane, Director General, British Irish Chamber of Commerce
  • Leo McAdams, Divisional Manager, Financial Services & BPO, Enterprise Ireland

To find out more about the Smurfit MBA and various MBA Clubs, click here.

Japan Will Challenge Everyone’s Perspective

copy_of_transp_main

The Orient sparks my imagination. It is just two days until we depart for Japan and South Korea on our MBA international Study Tour. The number of assignments due before our flights is stacked – my team works day-by-day prioritizing which fires to fight – yet each time we submit a report or presentation my excitement builds. Of all the countries in Asia, Japan captures my imagination the most: a high-tech world melted into politeness and respect of their past. The kid in me yearns for the latest Nintendo Switch, the engineer in me longs to travel the bullet train over its flat seismic terrain, while the adult foodie in me craves everything on offer! But if I’m honest – we only have two days and three nights in Tokyo before we fly to South Korea. I am a man who focuses on his priorities – my inner Anthony Bourdain wins breakfast, lunch and dinner.

Tokyo
Tokyo

In Dublin – we don’t have the bullet train – we have the Dorsh! Our green train with its loyal base of daily commuters is one of Ireland’s greatest public transport success stories. And, yes we do have some! Our Dart snakes up and down Dublin Bay where the views can simply make your day, but it’s nowhere near as memorable as the Dub’s quick wit overheard on the Dart. I was delighted to discover that our first field trip in Tokyo is to J-Trec: the manufacturer of our lovely DART. This will be a great opportunity to learn more about manufacturing processes in a heavy industry, the Japanese productivity philosophy and (fingers crossed) high-speed trains. In between our field trips, my class and I hope to experience as much Japanese culture as possible: the sights, the sounds and sheer culture differences that stop you dead in your tracks.

Myeongdong, Seoul
Myeongdong, Seoul

The focus of my MBA journey is not to be railroaded by the desire to purely amass textbook knowledge. It is about learning from my classmates’ different perspectives, the challenges they place on you to justify your idea or opinion – there is no better group to call a spade a spade – and the opportunities to improve your soft skills and behaviors to grow as a leader. Yet I have this gut-feeling Japan will challenge everyone’s perspective.

Shane Mc Carthy ~ Full-Time MBA

Teams – A Hybrid Approach

1703633_f520

Undertaking an MBA was something I had considered for a long time. However, with my career progressing and being in my mid 30’s I has thought that the time to take on this challenge had passed me by. Realising that I wanted to change my career path, I spoke with friends & colleagues, and made enquiries into what options and programmes were available to me. I quickly realised the Full-Time MBA in Smurfit Business School matched exactly what I was looking for.

After 10 years in the banking industry, giving up my job (and salary!!) for a year was a scary prospect. However, unlike many of my classmates, being from Dublin was advantageous in terms of not having to move, which made things easier for me. Returning to full time education after a gap of 10 years certainly took some getting used to, but after 2 to 3 weeks of a settling in period I was back in the student mind-set.

There is a wide diversity in the class in terms of experience, industry, and nationality. Adapting to different people’s way of doing things takes time and includes some trial and error – but I am always learning. An engineer and a banker certainly have different ways to tackle the same problem! However, what I have learned is that there are many ways to successfully complete a task. Quite often a hybrid approach between team members proves to be the most efficient way of achieving success.

The past 4 months have flown by. It has been tough at times and the hours have been long, however I have learned a huge amount both academically and personally and I have met some great people along the way. Semester 1 is complete, however there is still a long road ahead and I am looking forward to the challenges that 2017 will bring.

I have really enjoyed the MBA experience to date, but having said that I am certainly enjoying the Christmas break! Lots done – even more to do!

Mark Kavanagh ~ Full-Time MBA

Herding Cats

Pic 1

Peter Thiel once said “Tell me something you know, that nobody else understands”. What I know, is that Google is an old age pensioner and online advertising is old hat.

You see, 2 years ago I knew I wanted to work in Tech, IoT to be specific, and I knew I wanted to work in Advertising but I hadn’t yet had my lightbulb moment. Looking for change and a way to open doors or create options, I started an MBA. I was full of enthusiasm about the future but with a healthy dose of nervous anticipation. So what does this have to do with herding cats? I’ll get to that.

Year 1 passed in a busy blur of challenging learning and making good friends. If you have a natural curiosity and passion for learning, the MBA doesn’t fail to disappoint. But be prepared to work, and work hard. It’s certainly not easy, but it is extremely fulfilling. The quality of the lecturing is far beyond what I experienced previously, and everyone wants to do their part to not let their team down. Interestingly, I have since found that many of the qualities required for an MBA are the same qualities required from an entrepreneur; stubborn perseverance, a passion for learning, flexibility and intelligence to name a few.

I was always quite entrepreneurial; my mother loves gardening and when I was a child she taught me about the benefits of ladybirds on her roses (They eat Greenfly). I had an 8 year old lightbulb moment and proceeded out to the adjacent corn field, collected a box of Ladybirds and sold them door to door at 10p each for our neighbours’ gardens. I’d like to say I reinvested the profits or retained some capital, but Kearn’s sweet shop was my downfall! During Semester 1 of the MBA, a good friend of mine installed a home control system; I don’t have space here to tell the full story, but suffice to say that through really good timing, a twist of faith and a little bit of luck, I had a 35 year old lightbulb moment. I already had a 400 page business plan (I know!) completed when I approached the UCD Entrepreneur in Residence. Suffice to say she didn’t mince her words, the plan went into the bin and she quickly pulled me out of the rabbit hole and back on the right track.

2

You see, I realised that the future of Advertising is the Internet of Things, but not in the way everyone else seems to understand it. Thus I reached a crossroads, one of those very rare moments in life where you can do something huge, something global that will change the world forever. This is one of the most significant things about the Smurfit MBA that nobody ever mentions; it gives you what I like to call with admiration an ‘American attitude’. A belief that no challenge is too big and no matter what you want to achieve, the world is your oyster and you can do it. Being surrounded by really capable, driven people, breeds a belief in yourself and a belief in others. A belief that hard work and perseverance will prevail. I started talking to prospective customers and with my partner Manuela formed Promo Pads. And I jumped in! Thus began the cat herding.

Over the last few months the business has pushed ahead at an incredible pace, and I switched into survival mode on the MBA. People talk about the intensity of start-ups, but you don’t really understand it until you live it. A Global tech start-up only amplifies this further. When we’re not building sales leads speaking to customers or project managing with our development team, we’re planning our International expansion strategy or optimizing our market positioning and financial forecasts. Everything needs to be done yesterday, but the MBA gave me a basis of knowledge for areas where I previously had no experience. Every minute of life is filled with either MBA work, incubator work or now vastly more importantly, real business. I have developed a new level of disdain for procrastination, because I simply don’t have any time. Keeping everything balanced really is like herding cats. In fact, I’m writing this blog in my car for a short break before a business meeting. But yes, we’re building something amazing and loving it.

So I launched into MBA Year 2 with the business ramping up into what feels like 7th gear, and having secured a place on an incubator. You see, anything I’ve ever had to do, I’ve always just got on with it. Procrastination frustrates me. However, the MBA has provided new insights about the ways that other people like to work; it turns out that not everyone wants to get the 5 week assignment 90% finished in week 1, just so it’s off the desk. But it also turns out that ‘getting on with it’ is what a start-up needs. If you have a start-up idea, the best advice I can give you is stop thinking and start doing. It won’t build itself and if you truly believe in it, then the train is leaving the station no matter what.

I would like to think that without being on the MBA, I’d be in the same position I am now. But realistically it was the overall environment of UCD Smurfit that prepared me mentally for this. In an ideal world the business would have been started after the MBA, but once-in-a-lifetime opportunities don’t tend to wait around.

I come from a military background. In the military, leaders sometimes have to be tactically clever, sometimes they need patience, and sometimes they need to charge headlong down the middle of the battlefield with nothing but smoke for protection. A good business analogy is Uber’s headlong rush to global domination. Well, I always did like smoke…although mirrors are a good complement. So back to what I know and nobody else understands; I’m unashamedly using this blog to plant Promo Pads flag at the top of the hill. Hello Google. We’re coming.

Diarmaid Murphy ~ Executive MBA

A Special Day to Mark the End of Semester 1

2

Yesterday was a special day which marked the end of Semester 1. I went to the graduation ceremony of my friend. Congrats to her for achieving the degree of MBA at Smurfit Business School. The ceremony took place in O’Reilly hall at the Belfield campus. When I arrived there, a group of graduates were taking pictures on the grass. Happy laughter and cheerful voices were among them.

1

The ceremony was formal and solemn. I was so touched by the speeches of the President and the Dean. I felt honoured to be a student at Smurfit. I pictured myself wearing the robe and standing on the stage next year. I will be really excited and delighted.

After that, I ran back to Blackrock to meet my fellow MBA colleagues for our yummy ‘Lucky Pot’. We brought the popular foods from our home country: Irish stew, Irish coffee, American fudge, African curry and melktert, German Pizza, Mexican salsa and tortilla chips, Chinese steamed bun and haw flakes and so on.

3

4

We shared the recipes and made jokes about the unique cuisines. It helps us to chillax from the intense study for a moment. Time flies, 12-weeks of classes went so fast.

Good luck everyone and I hope we can achieve the grades we are aiming for in our upcoming exams.

Jingjie Ma ~ Full-Time MBA 

Home from Home!

Moving to another country is never easy; especially when it is your first time. My journey started with my enrolment in UCD Michael Smurfit Graduate Business School. I started my preparation with a lengthy visa process and then scheduling my arduous travel accordingly. I am from the northern part of India which is one of the most scenic places in India: Jammu & Kashmir. Like Ireland, there are lots of lakes, rivers and mountains.

My Home Town
My Home Town

Amidst many differences between India and Ireland, there are similarities also. We both share the same tri-colour in our respective national flags: Saffron, white and Green. Both nations have emerged through similar historic experiences. Moreover, Indian constitution resembles Irish constitution more than any other constitution in the world. When Indian constitution was being drafted, Eammon De Valera was frequently approached. There is uncanny similarity between the Irish pronunciation of numbers and pronunciation of numbers in Hindi and between old Irish and Sanskrit. Also, it is amazing to know that Irish time is the same as Indian time, which pretty much means, not on time.

Ireland
Ireland

Well all the hassle becomes easy if you have good company, warm welcomes and friends around you. We can learn to be happy with very little things in life. My first day in Dublin made quite an impression, while taking bus to my temporary accommodation, I went off the route. The driver pointed to the correct location and dropped me there. It is not just me; one of my Indian colleagues had a similar experience. He (guess who) was stranded because someone robbed him but then a complete stranger helped him with the travel fare and guided him home. I have to say Irish people are very warm, which is something that they share with us.

Pic 3

A diverse classroom and welcoming staff made the transition easier. Next was our culturally and functionally diverse study group. I have a spread of different cultures (Irish, Kenyan, Chinese and Indian) and experience (Engineer, Music Composer, Chef and Sales Analyst). It may be perceived that we would have a lot of differences but unexpectedly there are not, making it easier to overcome the cultural lag and innate hesitation. Out of the blue was the GNAM Global Network Week, a week full of learning, fun and frolics. We engaged with students across 10 different Business Schools. This provided the level of exposure and networking platform to expand one’s perspective. The surprises don’t end here. Everyone here seems to love Indian food. In addition to that, the food may be very different here but there’s still the sort of bickering and slanging going on that I’m used to. In future, I would love to stay here in Ireland after my studies. For now, I hope my stay here is pleasant and I am looking forward to more surprises and to explore more of Ireland.

Medhav Gondi ~ Full-Time MBA

Global Network for Advanced Management (GNAM)

8

Two months into UCD Smurfit Full-Time MBA and every day still remains a mix of anxiety, excitement, pressure and loads of memories. The icing on the cake was Global Network for Advanced Management (GNAM) week – perfect stress buster for learning, meeting people and sharing experiences.

The module hosted by UCD this year was “The Three Pillars of Innovation in Ireland – Technology, Food and Culture” with an aim to drive innovation and create value by connecting leading global business schools, their resources and their stakeholders. We had 40+ students from EGADE Mexico, ESMT Germany, IE Spain, IIMB India, Sauder Canada, and Yale U.S.A and last but not least UCD Ireland.

21

Day 1: Rushing through the gates in anticipation of not being late, it felt like the first day of school all over again, from collar name tags to the printed schedule of the week to new puzzled faces in the lecture theatre. Professor Patrick Gibbons, the module co-coordinator addressed us and introduced the students to each other in a unique way, following which we had interactive sessions about the future of Irish beef industry, Challenges of Internationalization and Branding of Irish food. Apart from the amazing lunch, there was a welcome reception in the evening where all the students socialised over wine & cheese.

Day 2: The day started with reflections on the previous days’ learnings. Apart from sessions on Foreign Direct Investment, Innovation in customer Insight and Ireland’s competitiveness, the highlight of the day was a power packed presentation by ‘The Happy Pear’ twins and a visit to their café and production unit in Greystones. It felt like we were on a class picnic and I never knew I would actually like vegan food that was served at the café (being a hard core non-vegetarian!). The experience was really good due to my personal interest in the food production industry.

3

Day 3: By now all students knew each other quiet well, with no more introductions, “Hello, I am Prathibha, attending the MBA programme at UCD” and questions “So, which country are you from? “or “ Which business school are you attending?”. Thus began another day planned very well with lectures on the venture capital environment, Google Inc, developing Irish industry and the Irish economy-performance & prospects. A Dublin Literary pub crawl was organized for us (believe me I never knew what a Literary pub crawl was until then). It is a walking tour of Dublin’s historic pubs conducted by two actors who introduce the famous writers and enact scenes from their works. Moving from one pub to another, sharing stories, small talk, drinks and food just made the day even more worthwhile.

Day 4: After a long night, it was really hard to wake up in the morning and reach college by 8:45am for an overview and review session. But still, everyone were present right on time looking all energetic to attend sessions on Innovation, Operations in Ireland, International TV & film industry and Intellectual Property. A farewell dinner was planned out at Johnnie Fox’s which is known as Ireland’s ‘highest’ pub. The night was filled with traditional Irish dance and music and a delicious three course meal.

7

Day 5: Today there were no classes; an entire day of outdoor activities was organized starting with a trip to the Abbey Theatre, National Theatre of Ireland. There was a small talk about the history of the theatre and development of Arts followed by an acting exercise. Due to some confusion, I reached the wrong entrance of the Guinness Store house and had to go all the way round to another entrance, only to be received by some smiling faces who happily commented on how late I was and kept them waiting. This was my first brewery experience which tells the tale of Ireland’s famous beer. Along with tastings and beer samples there is a rooftop gravity bar on the 7th floor with 360° views across the Dublin’s magnificent skyline. As this was the last day of the GNAM week, everyone decided to meet up for one last time for some drinks.

9

Thus the incredible GNAM week concluded with goodbyes, new friends and valued memories.  Thanks to Elaine Aherne, module manager for organizing everything and always being there with us. Back to classes again, need to do a load of assignments and also have an exam coming up next week. All the best to me and my class!

Prathiba Fernandes ~ Full-Time MBA

Theme: Preparation!

8174-Zig-Ziglar-Quote-Success-occurs-when-opportunity-meets-preparation

It’s an October day on campus at Smurfit Graduate Business School, and the MBA Class of 2017 have been at UCD for six weeks. The international students are getting to grips with the mercurial Irish weather and the Irish students are slowly coming to terms with Mayo’s disappointment in the All-Ireland. Summertime is officially over and it’s time to prepare for winter.

Preparation seems to be a theme this week!

First and foremost is preparation for the workplace. I’m a career changer: I studied medicine as an undergraduate, working as a junior doctor before coming to UCD. One of my priorities this year is explore my career options post-MBA.  Happily, Smurfit is making that task very easy.

At the start of term the Careers team circulated an MBA vacancy with a global brand, and I spent much of my Monday evening gearing up for a phone interview next week. There was plenty more to learn about potential employers on Tuesday, as a stellar lineup of firms sent representatives to Smurfit for the Audit & Consulting Recruitment Fair. With the graduate milk-rounds starting, we have a valuable opportunity to do some research ahead of the MBA hiring cycle.

Wednesday was entirely devoted to job-hunting skills with the fantastic Daniel Porot. We were in capable hands, learning from a speaker who works with 12 of the world’s top 20 MBA schools. I’ll have a chance to put M. Poirot’s advice into practice at the second recruitment fair of the week, which focuses on general business functions rather than professional services.

Planning a little more proximally, I’ve been finalising my travel plans for Global Network Week. Due to Smurfit’s membership of the Global Network for Advanced Management, full-time MBA students (and second-year EMBAs) get to spend a week in October participating in the GNAM Global Exchange. Many students opt for the programme hosted right here at UCD, others go to Yale, and a further cohort heads to IE in Madrid. Earlier this week, the destinations for our spring study tour were confirmed as Tokyo and Seoul; 32 of us came to Blackrock, but we’re getting to see the world!

Next Saturday, nine of us will fly out for an immersive exchange at Yale School of Management, studying Behavioral Economics, Marketing and Finance. We just received our schedules, which include a company visit day in New York. Some lucky scheduling means we’ll be able to catch up with UCD business alumni at the New York chapter’s annual benefit dinner, and find out exactly where our MBAs (and alumni connections) can take us.

Thirdly, as usual, I’m preparing for next week’s classes. My long-suffering boyfriend is resigned to the fact that my weekends will be primarily occupied with pre-reading and finance homework for the foreseeable future. Finally, though, I’m getting ready for a friend’s wedding reception on Friday afternoon, which should be a lovely occasion in Georgian Dublin – timely reassurance that normal life still continues during the MBA!

Laura Donaghy ~ Full-Time MBA