There Is No ONE Answer…


My class and I are now nearly half way through Semester 1, Year 2 of the Executive MBA. The respite of mid-term is upon us as we take a breather before the run in of the last few weeks of the semester.

As I reflect on the progress we have made to date, one key learning sticks in my mind. Subjects such as Leading the Innovative Enterprise, Performance Driven Marketing, Strategy (corporate and competitive), Business and Society and Organisational Behaviour have taught me one thing: There is no One Answer.

My background is a technical one – a degree in chemistry and a number of years of experience in manufacturing pharmaceuticals. In those environments, technical problems, investigations and experiments have a root cause, a numerical answer or a concise conclusion. The subjects already mentioned have required some reprogramming of my brain.

As I read case studies and analysed the information, I came to a conclusion. I entered class with my notes in hand confident I had found the right “one” answer.

“Honda’s strategy was sound no luck involved – well planned and executed.”

“Developing a customer relationship by pretending to have a keen interest in thorough bred bulls – no ethical dilemma here, this is fair game in the sales world”

“Flat organisational structures – ideological, can’t work in practice”

As I waited in anticipation, throughout the lecture, for the various professors and doctors to validate my rock solid conclusions I was often disappointed. Why are they not giving us the answer?

As my brain adjusted to this new environment, I realised that me finding that one correct answer was futile. What is important however is the discussion, the insights of fellow classmates, my study group members and the theory outlined in articles and course text books. Eventually I stopped worrying about finding the right answer and more about incorporating the appropriate learning to strengthen my analysis and reasoning.

Michael Collins ~ Executive MBA

The True Meaning of Learning

The True Meaning of Learning

Fifteen months ago I contemplated embarking on the executive MBA. It was something I thought would benefit my career. Then, I had just completed my professional accountancy examinations and couldn’t imagine a greater workload from doing the course. Fast forward fifteen months, the EMBA has been a rollercoaster. It is a four-semester course with continuous assessment exercises contributing to final grades. For me, in terms of workload this represents the key difference between professional accountancy exams and the EMBA. Individuals learn the skill of combining the pressures of assignments with readings without forgetting the demands of their full time jobs and family lives. In truth, the intensity of this semester hasn’t yet scaled the heights of the last semester perhaps due to knowledge of a two-week mid-term break with an added week for Easter. However, with several projects due after the mid-term break, there is a general feeling that we are about to quickly shift through the gears.

Before I enrolled, I questioned myself whether I had made the right decision to do the EMBA, whether the benefits of the EMBA outweigh the financial and non-financial cost. In the last week, I have seen an NPV calculation in one of my finance lectures that shows how financially valuable the course is. While that is nice to know, it is not as important as the self-development programmes which I have found equally as valuable as the academic learning. Regardless of time constraints, I would encourage anyone considering the Smurfit Executive MBA to take advantage of the invaluable non-academic sessions included in the programme. To date, my eight academic modules and the non-academic ones of presentation seminars, career development sessions are interactive making the EMBA programme a truly unique experience. This is not surprising considering the rich blend of experience in the classrooms. As Benjamin Franklin once said “Tell me and I forget, teach me and I may remember, involve me and I learn”. For me, this encapsulates the essence of true learning.

Olumuyiwa Farayibi ~ Executive MBA