Revisiting great GNAM memories in Yale

What is the best time for writing a reflection after a new experience? For some people, it would probably be right after the experience when the memories are still fresh and vivid. For me, it’s before the exams.

Our brain is amazing. When we’re not having fun, it either makes us want to go to sleep or reminds us of the good times. Being in the middle of the hectic revision period myself, I find it a perfect occasion to reflect on one of my best experience in Semester 1 as a Smurfit MBA student – the Global Network Week (GNW) at Yale.

  1. The morning walk on Yale campus:

When you’re too lazy for the gym but enthusiastic enough to take some amazing photos, I would recommend booking accommodation at a location not too close to Yale SOM as you can enjoy a long morning walk while contemplating some of the best American architecture of the last hundred years. Though we also had the campus tour on the GNW schedule, in which we were introduced to the history of famous spots such as the Beinecke Rare Book & Manuscript Library, Silliman College, Sterling Memorial Library and the Old Campus. It was an exotic feeling to be immersed in the tranquillity and ancient feeling all by myself in the middle of picturesque Georgian and Gothic buildings.


  1. Cramming for Financial Reporting at Book Trader:

Coming to the GNAM with me, besides my 5 other MBA cohorts from Smurfit,  was a friend called ‘Financial Reporting’ with an exam coming the following week. I struggled to find a quiet place to cram for my Financial Reporting until I found Book Trader – one of Yale students’ most favourite spots in New Haven. Not only offering great coffee and cheap books, the place is ideal for those who prefer a quiet space to study, but not so isolated  that you can fall asleep.

  1. The lectures:

If someone asked me about what opened my eyes during one week at Yale I could go on forever: the lecturers, the class debates, the panel discussions, etc. Neuroscience and behavioural psychology were my areas of interest and they were the main reason why I signed up for GNW at Yale.  However it was not until I attended the classes that I realized the enormous possibilities to influence people and businesses with findings about the human brain. From Framing Effects, Context Effects and Choice Architecture lectures, we learned that consumer judgements and choices greatly depend on the context, and marketers could use this knowledge to nudge consumer’s decisions by structuring defaults, feedbacks, incentives and product design. In the Negotiation Mindsets lecture we learned the research-based steps and tactics to “carve out a larger slice of the pie”. And last but not least, from a panel discussion with the directors of lpsos and PepsiCo, we learned how behavioural science has become such an important resource for business decision making, especially in communications, product assortment, packaging design and in-store display.


  1. New Haven’s “apizza”: 

Home to a number of Italian families in the twentieth century, New Haven offers some of the best pizza in the United States. Thin-crusted, charred and crispy, the pizzas brought by Yale SOM’s GNAM organizing team was a real feast!

  1. Getting connected with friends from around the world:

If the karaoke night, drinking nights and on-campus reception created opportunities for us to relax and reach out to one another and form new friendships, the lunches and dinners enabled us to have passionate conversations about things such as other’s interests, goals and experiences. In one meal I was fascinated to become a “trial customer” of a Berkeley fellow’s latest business venture, exchanged ideas about how learning from GNAM shed new light on our understanding of the business. In another, we were carried away with discussions about hiking trips in Machu Picchu with friends from Chile, Austria, Hong Kong and Spain.

To my amazement, GNAM is definitely not only about lectures and networking. It is also about exploring the world from different perspectives, exploring yourself, and feeling connected to different parts of the world.


Huyen Tran, Full Time MBA 2017-2018