The Smurfit MBA – A Diverse & Rich Learning Experience

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As a marketer, I have to learn how to tell an exciting, relevant, and believable story about the products, the brands and of course, the companies. As a person, I am a keen listener. Through stories, I learn not only the tellers’ interests, perspectives and experience in life but also a tonne of random facts – all of which are equally interesting to me. For all of the years I have spent working and travelling around the world; I have been told many great stories, yet very few of them could be exciting as the stories I have heard from my mates in the MBA Programme.

From memorable social experiences to nights out on the town, from the context in Asia, Europe to the Americas (continent not country!), all those narratives not only gave me some good laughs but also taught me so many things about the world – one of them is that funny accountants exist! And two of them happen to be in my class. How cool is that!


Diversity (70% of our class are not from Ireland) and rich experience (average of more than five working years and some wiser ones have worked for twenty years) would be the things that I appreciate the most from the MBA experience at Smurfit. Very often, I – a Vietnamese – drink American beer (illustration purpose only, my favourite is Irish now) with Indian classmates; and we will soon travel to Africa and China together.

The world seems much smaller to me because of the experience here. And now, during group discussions, when someone speaks up, I no longer think “oh, a different opinion…” I think “oh, a different perspective that I should listen to.”

Duc Le ~ Full-Time MBA